Verizon TV ad places Apple iPhone on ‘Island of Misfit Toys’ (with video)

Verizon continues bashing AT&T Mobility and, as an aside, Apple’s iPhone’s exclusive U.S. relationship with AT&T in a new television spot that places a thinly-disguised iPhone on the “Island of Misfit Toys” (Rudolph, the Red-Nosed Reindeer, 1964, TV) due to AT&T’s 3G coverage map:

Direct link via YouTube here.

MacDailyNews Take: For Verizon to place the very device upon which their now multi-year parade of inferior knockoffs is based on an “Island of Misfit Toys” is a dramatic example of self-delusion and irony. If Apple’s iPhone is on an “Island of Misfit Toys,” then the best devices that Verizon can offer are are lying miles off shore, submerged, rusting, and dysfunctional under at least 50 feet of salt water. It’s a cute ad, but it backfires under the least bit of scrutiny: Verizon offers wider, but slower, 3G coverage and a bunch of inferior handsets that obviously, and quite desperately, can only wish they were iPhones.

Verizon had better be careful: These Droids aren’t the iPhone killers you’re looking for and this is Steve Jobs you’re dealing with. This ad is sure to come up, if not played on a huge screen, when Verizon again comes begging Apple for an iPhone deal. Or maybe Verizon just has a death wish: iPhone 4G in the U.S. on AT&T, T-Mobile, and Sprint.

See also:
• There’s a lawsuit for that: AT&T sues Verizon over misleading wireless coverage ads – November 03, 2009
• Verizon Wireless blasts AT&T Mobility in new ad: ‘There’s a map for that’ (with video) – October 06, 2009


  1. I would love to hear what Steve Jobs thinks about this. I think Verizon just dug their own grave. No iPhone for you!!!!!!
    How stupid is the CEO of Verizon?! I could do a better job then him! And for less!!!!!!!!

  2. I though it was pretty funny. I don’t see it as much against the iPhone. They only get disillusioned when the bogus map shows up. Didn’t AT&T;sue them because of this?

    I still think the ad is clever as heck.

  3. @Ebster:

    Steve Jobs is about business. Back in the day, he even made a deal with Microsoft. They when’t back to ATI after there squabble, they even dropped the litigation against those reporters that leaks secret info about two years ago.

    If Verizon can sell iPhones, Apple will deliver them. The advertising is not against the device, it’s against the network. Very clever indeed.

  4. Well lets get on board Apple. I’m not going to change to AT&T;just because of the iPhone. Have you seen how much it costs to switch? AT&T;should be waiving fees just to get my business, not nickel and diming me. I need Apple to meet me half way, get on Verizon’s network today! Otherwise I’ll just keep using my iPod Touch, and pay half as much as everyone on AT&T;’s plan!

  5. AT&T;took over Cingular, who’s tag line was “We Raise the Bar”. At AT&T;, they’ve replaced that with “We Raise Your Expectations”. In a place like NYC (where I live), service should be blazing but remains sluggish and spotty, yet I have had unprecedented speeds while driving through rural PA, go figger. I’ll dump AT&T;and pay the penalty for early termination in a heartbeat for decent, reliable service.

  6. I don’t see it as putting down the iPhone but the other toys feeling sorry for such a good device being stuck on AT&T;. So it’s pro iPhone and anti-AT&T;.

    I want an iPhone but I’m likely getting a Droid until Verizon gets the phone next year. Yes it will happen and on the CDMA network. Qualcomm has a chip set that does all protocols including CDMA and LTE. I believe that Apple will use it in the next generation phones.

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