How Apple CEO Steve Jobs turned geeky personal computers into lusted-after objects

Apple Online Store“When Apple launched the iMac in 2001, it had a 2% share of the U.S. PC market,” Michael V. Copeland reports for Fortune.

MacDailyNews Note: As per readers’ feedback below, Apple unveiled iMac on May 6, 1998, and began shipping units in August 1998.

Copeland continues, “Today it has 9%, but it dominates the high end, accounting for 90% of the dollars spent on computers costing over $1,000, according to NPD Group. Of course, that’s almost the only place Apple plays; the cheapest notebook starts at $999.”

In his full piece, Copeland covers:
• Apple’s retail environment
• Other Apple gadgets
• Apple’s customer service

MacDailyNews Note: Here Copeland makes a rather egregious error, incorrectly reporting, “Computer viruses, the scourge of the Windows world, are almost nonexistent in the Mac universe, thanks in part to the security built into the Unix software.” Mac OS X computers have never faced a “virus” as properly and commonly defined. There has never been a self-propagating virus in the wild for Mac OS X. Trojans, sure, as there’s no protecting computers from the whims of the user, but Mac OS X viruses currently total zero (0). Many people can’t handle or bring themselves to believe that “zero,” so they fudge with “almost nonexistent” or some other such nonsense. Older Macs, prior to this century, faced a handful of viruses. Not Mac OS X.

Copeland also covers:
• Apple’s vertical integration

Full article here.


  1. I stopped reading at “When Apple introduced the iMac in 2001…” Why can’t these so-called journalists do proper research before they insert their collective feet into their mouths?

  2. From Apple

    “Announced in May 1998 and shipped in August, the iMac was Apple’s computer for the new millennium. Aimed at the low-end consumer market and designed with the internet in mind, the iMac was positioned by Apple as the most original new computer since the original Mac in 1984, and came in a stylish new case design, with translucent “Bondi Blue” plastics. The iMac included a 4 Mbps IrDA port, and an internal 56Kpbs modem (a 33.6 kbps modem was originally announced in May, but was upped to 56 kbps at MacWorld.), used two 12 Mbps Universal Serial Ports (USB) as its only means of external expansion, and included a newly-designed USB keyboard and mouse. While it had no other serial or SCSI ports, many manufacturers promised to make a variety of USB peripherals available by the time it shipped in August, and by and large they delivered on that promise. A “Rev B.” model was released several months later, with 6 MB of VRAM, and several hardware bug-fixes. The iMac sold for $1,299. This Rev. B iMac was replaced by the Rev. C in January 1999.”

  3. Give him some credit, at least he attributed the dearth of viruses to “the security built into the Unix software” and not the usual “obscurity” crap…

  4. My original iMac has a build date of August 15th 1998, which happens to be my birthday. I’ll never give mine away, it was the first Mac I ever bought. I have been using Macs since 1992, but always used company machines…

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