Hilton to lure Apple iPhone, iPod touch users with seven new apps

“As more travelers arrange their hotel stays on the fly, Hilton Worldwide today will announce plans to launch seven, chain-specific applications for Apple iPhone and iPhone touch users,” Barbara De Lollis blogs for USA Today.

“The apps will let users find hotels in cities where they’ve just landed using GPS technology; book, cancel or change their reservations, check Hilton HHonors loyalty points and even order a late-night snack,” De Lollis reports.

“The seven apps are interconnected, which means that a customer who uses a Hilton app can book a room at a mid-priced Embassy Suites or at a luxury Conrad hotel,” De Lollis reports.

De Lollis reports that the apps should “become available on iTunes in quick succession starting in about a week or two, pending Apple’s approval. Hilton already submitted the Hilton and Doubletree apps, so they should be the first to appear.”

More info in the full article here.

[Attribution: MacNN. Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

13 Comments

  1. Here’s a case where Apple can show value by requesting Hilton consolidate into one app. I really is the same app… they’re looking for store real estate.

    This will actually back fire on Hilton in (at least) two ways… (1) They’ll spread the downloads, so less chance of being in a top downloads category… and (2) Hilton has to manage 7 versions of the app. Regardless of how similar the code is, they have to update each one and wait for each revision to be approved. One app would have been much simpler.

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