“According to the Swiss Radio ‘Suisse Romande,’ Beatles catalog will be available on the iTunes Store on December 15th,” linathael notes for HardMac (MacBidouille) in a brief turn of the ol’ rumor mill.
MacDailyNews Take: As we’ve said before, The Beatles arrival in Apple’s iTunes Store will be the final imprimatur in the minds of many people beyond a certain age. Yes, Apple’s iTunes Store has for some time now been the #1 U.S. music retailer, but you still couldn’t buy The Beatles there. When you can, Apple’s iTunes Store will become “real” to many millions who’ve rarely or never purchased a single track online. The latest Rasmussen Reports U.S. survey fond that 69% of adults still say they rarely or never download music with over 80% of those ages 50 and older saying they rarely or never download music, compared to 55% of those 18 to 29. The Beatles’ stamp of approval will make iTunes Store and the concept of digital downloads something that’s finally worth looking into for many who haven’t done so yet. Beyond the fact that there are people born every second who’ve never heard The Beatles’ music, that’s the real significance of the arrival of The Beatles in Apple’s iTunes Store, not that those of us yet to reach a certain age have long ago ripped our Beatles CDs to iTunes.
[Thanks to MacDailyNews Reader “Brawndo Drinker” for the heads up.]