“Meet Ken Segall — the man who dreamed up the name ‘iMac’ and wrote the famous Think Different campaign,” Leander Kahney reports for Cult of Mac.
“Segall is a veteran creative director who worked at Apple’s agency, TBWA\Chiat\Day, back in the day,” Kahney reports. “‘I’ve put in 14 years working with Steve Jobs on both Apple and NeXT,’ says Segall. ‘I’m the author of the Think Different campaign and the guy who came up with the whole ‘i’ thing, starting with iMac.'”
Kaheny reports, “Segall was still consulting for Apple until a couple of years ago when he started working for Dell. ‘Dell and Apple: It’s night and day,’ Segall says. ‘It’s a transactional world Dell lives in. It’s all about numbers. Everything they say about Apple making products for themselves is true. Apple — it’s about changing the world. For everyone else, it’s about the money.'”
Kahney reports, “In this exclusive interview, Segall talks about working with Steve Jobs, how Jobs initially hated the word ‘iMac,’ and the importance of the Think Different campaign to Apple.”
Read the full interview here.