Better Homes and Gardens Real Estate launches free ‘Home Selection Assistant’ iPhone app

Apple Online Store Better Homes and Gardens Real Estate LLC today announced the release of its free iPhone application, Home Selection Assistant, a do-it-yourself, list-agnostic tool that enhances the home buying experience by allowing users to gather, store, rate and share home information and images in a searchable portal. The application also offers practical home and neighborhood information consumers crave, including data on local schools, demographics, comparable home prices and more. The Better Homes and Gardens Real Estate Home Selection Assistant was created in conjunction with Zumobi, a leading mobile media company that develops and publishes branded applications for next-generation smartphones on the Zumobi Network.

“Better Homes and Gardens Real Estate is highly focused on meeting the unique demands of today’s real estate consumer, as they trend online for information with a do-it-yourself spirit,” said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC, in the press release. “It only makes sense that our iPhone application mimics that same spirit to fit seamlessly into anyone’s natural home research process, whether they are actively looking for a new home, exploring their neighborhood to put a home on the market, or seeking information as they consider a renovation.”

As consumers tour homes they can take pictures of the property and create an album for each property, which can then be rated on a five-star scale or further defined with user notes. These images can then be searched across properties or across user-defined categories using such keywords as “kitchen” or “family room.” Content can be synced with iTunes for access on a home computer or shared with friends and family on Facebook or via email.

Each time a user takes a photo, the iPhone’s built-in GPS system automatically uploads robust neighborhood data from Onboard Informatics, including nearby restaurants and shops, community workforce breakdown, housing inventory and stability, crime rates, past pricing and sales on the home itself, and much more. This content can also be searched manually through the application by entering an address.

“We worked with Better Homes and Gardens Real Estate to develop an application every homebuyer can use and appreciate, no matter their stage in the research-to-purchase process, their region of the country or their relationship with a real estate agent,” said Ken Willner, CEO of Zumob, in the press release. “The application extends the reach of the iconic Better Homes and Gardens Real Estate brand, allowing on-the-go access to useful tools through the convenience of mobile technology on The Zumobi Network.”

The Better Homes and Gardens Real Estate iPhone application, Home Selection Assistant, is available free on Apple’s App Store here.

Source: Better Homes and Gardens Real Estate LLC

[Thanks to MacDailyNews Reader “Jen” for the heads up.]


  1. Just downloaded it. I don’t get it. It doesn’t show me listings. Does anybody really want a Real Estate app to show them information about neighborhoods and other people’s pictures? No thanks. I just want to search for houses that meet my criteria. Unless the app’s workflow is so obtuse that I was unable to find the feature (which would suck), there’s no support for searching (which would suck even more).

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