33% of U.S. touchscreen smartphones are Apple iPhones

“Touchscreen phones are on fire, comScore reports, and Apple is leading the pack,” Philip Elmer-DeWitt reports for Fortune.

“Smartphone mobile phone adoption in the U.S. grew at a breakneck 159% rate last year, comScore reports, easily outpacing the 63% growth of the broader smartphone market,” Elmer-DeWitt reports.

“By last August, nearly 34 million Americans were carrying smartphones, 23.8 million of them touchscreen devices.,” Elmer-DeWitt reports. “And of those touchscreen phones, 32.9% were iPhones.”

Full article with more info and charts, including one that shows preference by age group, here.


  1. These #s don’t add up… 33% of 24 mil is 8 mil iPhones give or take… That is somewhere around ONLY 1/4 of the iPhones sold. I thought the U.S. still accounted for > 50% of iPhone sales.

    Anyone bother helping me?

  2. About 6 months ago my sister came running up, “Look I got the LG Dare! It’s Verizon’s iPhone!”

    Um, no.

    Verizon’s POS more like.

    She wanted me to teach her how to send email. I played with it for 10 minutes and went through a myriad of taps and screens to get it done. Needless to say, she never checks her email on the device. Although she wants to. “It’s just to much trouble. I’ll wait till I get back to the office.”

    She would tease me for iPhones lack of MMS. “Oooh, I thought iPhone was the smartest phone in the world? It can’t even send a photo? My daughters $29 phone can do that!”

    She was right. It was a flaw. (I know lots of people don’t think so)
    But unlike most phones, the iPhone can be updated. Guess who received my first MMS?

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