“The timing is perfect for Apple to cut Mac prices and dramatically to increase its market share. If Apple made that seemingly radical decision, the MacIntosh could easily move out of single digits of market share,” John Dodge writes for SmartPlanet.
MacDailyNews Take: That’s a strange Website name. Can a giant orbiting rock really be “smart?” Certainly, the majority of humans crawling all over it aren’t, based on their OS “choice,” to say nothing of the IQ bell curve among many other things.
Dodge continues, “Mac operating system share has steadily risen in 2009, topping out in October at 5.27 per cent to Microsoft Windows’ seemingly insurmountable 92.52 percent, according to market research firm Net Applications.”
MacDailyNews Take: Net Applications doesn’t measure market share, Mr. Dodge. It measures OS information reported by users browsers as they access NetApps’ network of some 40,000 sites worldwide. Market share is nothing but the number of units sold by a vendor divided by the total number of units sold regardless of whether they made money (Apple Macs) or not (“netbooks”). Dell has triple the market share of Apple, generates roughly 33% greater revenue, but makes just 1/3rd the profit. Tell us why Apple has to dramatically cut Mac prices and increase market share again?
Dodge continues, “There’s a problem and it’s one Apple can fix. Macs are too expensive.”
MacDailyNews Take: Says who? Only someone who doesn’t understand the differences between margins, profits, and market share.
Dodge continues, “There I was last Friday in the Apple store cooing over an elegant 15-inch MacBook Pro. But at $1,700, I could not pull the trigger.”
MacDailyNews Take: John, nobody cares if you’re too poor to afford a 15-inch MacBook Pro. Get the 13-inch model, or the MacBook, and/or a real job and stop your tedious whining.
Dodge continues, “Everything else was right except the price. I’m ready to switch from 20 plus years as a Windows user who has written about the technology longer than that and switch to a Mac… The Mac is the more intelligent choice… So as a buyer, I’m stuck in a PC notebook processor netherworld and being too cheap to shell out megabucks for a Mac, the clear winner on all levels but price. Pricecuts on the Mac would make it a much more appealing mainstream contender. Android, anyone?”
MacDailyNews Take: To illustrate the morbid stupidity: There I was last Friday in the BMW dealership cooing over an elegant BMW M5. But at $85,500, I could not pull the trigger. Everything else was right except the price. I’m ready to switch from 20 plus years as a Ford sufferer who has written about automobile technology longer than that and switch to a BMW… The BMW is the more intelligent choice… So as a buyer, I’m stuck in a Ford and being too cheap to shell out megabucks for a BMW, the clear winner on all levels but price. Pricecuts on the BMW would make it a much more appealing mainstream contender. Chevy, anyone?
Last quarter, Apple sold a record number of Macs. Apple currently owns 91% share of the $1,000+ computer market. If anything, Apple should consider raising Mac prices as selling record numbers of premium-prices products during “the worst economy since The Great Depression” probably indicates that Apple’s Mac prices are too low. Even without price increases, perhaps because articles written by illogical people don’t command much of a price, John can’t afford a Mac, so in order to appease him, Apple should cut their margins down to beleaguered Dell’s levels, so they can work markedly harder for significantly less revenue and soon start laying off people, closing plants, retail outlets and call centers, skimping on build-quality, and installing a bad copy of Mac OS X from a bloated, rudderless company headed by a clown who once got a very fortuitous dorm assignment.
Pure genius, John. SmartPlanet, indeed.
What may well be the stupidest article of the month, at least, already (not counting anything emitted by Rob Enderle) – give John the clicks, so maybe the poor bastard can eventually afford a reburb Mac, at least – can be found here.