“AT&T Inc. took offense to Verizon Wireless’s latest advertising campaign, claiming in a lawsuit filed Tuesday that the commercials falsely suggest the wireless carrier has coverage gaps,” Roger Cheng reports for The Wall Street Journal.
“Verizon Wireless, which is jointly owned by Verizon Communications Inc. and Vodafone Group Plc, has jumped on mounting criticism of AT&T’s coverage and its ability to handle the Apple Inc. iPhone with its recent commercials, which target AT&T’s high-speed third-generation, or 3G, network,” Cheng reports.
“The ‘There’s A Map For That’ commercials mock Apple’s own ‘There’s An App For That,’ television spots, which tout the thousands of programs found on its smart phone,” Cheng reports. “But in a lawsuit, AT&T said the Verizon commercials mislead consumers about the scope of its coverage by using maps with large amounts of blank space, which represents the carrier’s 3G coverage. AT&T contends the map suggests that the blank spots indicate the complete lack of coverage, and not just 3G. The company added that it had complained to Verizon Wireless, and minor changes had been made to the spots.”
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