Deutsche Bank: Apple iPhone making significant inroads into the enterprise

Apple Online Store “‘There is growing evidence that the iPhone is making inroads into the Enterprise,’ writes Deutsche Bank research analyst Chris Whitmore in a report to clients Monday,” Philip Elmer-DeWitt reports for Fortune.

“By his estimates, Apple by the end of the year will have shipped about 2 million iPhones into corporate accounts through various routes, including internal IT department purchases and formal reimbursement policies,” Elmer-DeWitt reports.

Elmer-DeWitt reports, “That would give Apple about a 7% share of the enterprise smartphone market this year, up from 2% in 2008.”

Full article here.

[Thanks to MacDailyNews Readers “James W.” and “Dale E” for the heads up.]


  1. @ Uther P.

    Of course you’ve heard that a rising tide raises all boats. Well, the converse is true as well. An ebbing tide lowers all boats. The markets turned bearish on Friday and the market is soft. AAPL is just echoing the entire NASDAQ right now.

  2. Most stereotypical enterprise shops have very strong resistance to the iPhone. The sentiments about BlackBerry and iPhone are very similar to those towards Windows and Mac. Argument often goes: “BB allows me to push any kind of security policy out to the devices, there are management tools out there, besides, if I give people iPhones, suddenly everyone will be putting private stuff on them, downloading unauthorised apps, music, podcasts…”

    For your average IT shop manager, the more restrictions he can put on the use of the device, the better the device. Realistically, the differences in security features between BB and iPhone are the dealbreaker for a negligible percentage of IT shops out there. Everyone else could most certainly switch to the iPhone and still be able to tick all the necessary boxes on the security requirement sheet.

    If what DB claims is true, and the trend continues at the same pace, we’ll surely have more robust enterprise deployment by the time 4th gen iPhone arrives next summer. And very likely, Apple will deliver some more features that IT dictators demand before willing to consider the device for their shop.

    The best part of the story is that WinMob is rapidly disappearing…

  3. I’m sorry you cannot “tick off” all the needed boxes around security.

    – Apple doesn’t open the needed API to control the device at the level needed (progress though)
    – encryption is a joke and busted the week it was out. Please get FIPS certified like yesterday
    – Jailbreak happens way to quick. Once Jailbroke all kinds of apps are available to access the root to obtain said busted encrypted data as well the data cache of images everytime the home button is pressed

    Apple has a long way to go, yes not every company needs strong security and the reality is also this growth is where PERSONAL LIABLE devices are allowed. Most companies want nothing to do with that no matter the negligible cost savings. Still company data you have to be mindful of, still the same regulatory concerns. State of Mass has a whole consumer data protection regulation about to hit March 1st that extends to businesses of ANY size. So Apple needs to fix it’s encryption. It’s pretty said when even 3rd party solutions admit it’s up to Apple to fix.

    If Apple will give up control of the iPhone, drop any need for iTunes, keep the device from being hacked so easily as well find a means to deploy enterprise developed applications IN HOUSE – sign me up – until then, keep your personal iPhone to yourself.

    But I will agree – good riddance to windows mobile. Can’t wait to shut off ActiveSync and be done with that half baked mobile solution.

  4. @stereotypical users
    You actually sound like you know what you’re talking about! ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

    I’m glad to read some reader feedback that isn’t just off-the-cuff comments for a change.

  5. From comments above –
    “For your average IT shop manager, the more restrictions he can put on the use of the device, the better the device.”

    IT Translation . . . the easier it is for me. Screw productivity, I’m not responsible for that.

  6. I have both, my personal iPhone and my corporate CrapBerry. I use more the crapberry for internet access just because it is free. It is a pain in the A$$ to use it but it is free and I don’t want to spend my own money using my data plan in the iPhone (it is very expensive in my country).

    So when ever you see that crapberries are competing with iPhone in internet usage, that is because internet in most of the crapberries is free, not because it is easy to use.

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