Apple targets Windows 7ista ‘upgraders’ via Google search sponsored links

“Apple has turned to Google advertising in order to undermine Windows 7, observers note,” MacNN reports.

“When entering terms such as ‘download windows 7’ into a Google web search, one of the sponsored links shown may direct users to Apple’s Get a Mac website, which attempts to persuade PC owners to switch platforms,” MacNN reports.

“The link is displayed under the header ‘Upgrading to Windows 7,’ clearly indicating the target audience,” MacNN reports.

Full article here.

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