Apple pitching TV networks $30 monthly subscription service for iTunes TV programs

Apple Online Store“Would you pay $30 a month to watch TV via iTunes? That’s the pitch Apple has been making to TV networks in recent weeks,” Peter Kafka reports for AllThingsD. “The company is trying to round up support for a monthly subscription service that would deliver TV programs via its multimedia software, multiple sources tell me.”

Kafka reports, “Apple isn’t tying the proposed service to a specific piece of hardware, like its underwhelming Apple TV box, or its long-rumored tablet/slate device. Instead, it is presenting the offer as an extension of its iTunes software, which already has a huge installed base.

“A so-called ‘over the top’ service could theoretically rival the ones most consumers already buy from cable TV operators — if Apple is able to get enough buy-in from broadcast and cable TV programmers,” Kafka reports. “Network executives I’ve talked to are intrigued with the idea — they are eager to find new revenue streams — but are also wary, for multiple reasons.”

More details in the full article here.