“The Walt Disney Co. is releasing an iPhone application that rewards users for poking through the Disney.com Web site and could one day offer exclusive bonuses for activities such as shopping at Disney Stores,” Ryan Nakishima reports for The Associated Press.
“The free app, which debuts in the iTunes app store Wednesday, offers bonus animations to users who follow clues to take cell-phone pictures of characters from movies such as ‘Up,’ ‘G-Force,’ ‘Ratatouille,’ and ‘Wall-E’ on the Web site,” Nakishima reports.
“Taking the correct picture unlocks an exclusive video and downloadable content such as frame images that can be overlaid on photos, or wallpaper images for cell phone screens,” Nakishima reports. “Disney is calling the feature ‘Click2Life,’ because it makes characters captured in photos appear to suddenly become animated in one’s hand.”
Full article here.
Sue Zeidler reports for Reuters, “For instance, a teenager may one day see a poster of an upcoming “Pirates of the Caribbean” film in a mall, snap a picture of the poster with an iPhone and then generate video content related to that picture or character.”
“Jason Davis, vice president of Disney.com, said in an interview that the media giant realized it already had a huge audience of iPhone and iPod touch users for its content on its existing mobile application on Disney.com,” Zeidler reports. “Disney.com reaches nearly 31 million unique visitors per month and said that among mobile Web sites, it ranks as the No. 1 entertainment mobile site.”
Zeidler reports, “It also has an expanding lineup of many paid applications currently available in Apple’s App Store including Toy Story Mania!, Disney Fairies Fly, The Nightmare Before Christmas and Breakspin.”
Full article here.
DIsney’s current collection of app for Apple’s iPhone and iPod touch via the iTunes App Store here.