“People who believe the ads–that Windows 7 was ‘made by me’–will believe anything. So try this: Windows 7 was ‘made’ by people who hated Windows Vista,” David Coursey writes for PC World.
“Forget the love fest that has surrounded the Windows 7 launch. This outpouring of affection sets a new low for affection. People love Windows 7 not so much for what it is so much as for what it isn’t,” Coursey writes. “Loving Windows 7 is a bit like the good feeling you receive when the beatings finally stop.”
Coursey writes, “The Windows 7 beta process wasn’t a real search for customer feedback so much a cleverly organized extended marketing test… Being better by comparison to Windows Vista hardly makes it a great one. The world would have much more respect for Microsoft if it was honest in promoting Windows 7. We can take the truth, but can Microsoft?”
Full article here.
Randall C. Kennedy reports for InfoWorld, “Those of us who actively participated in the [Windows 7] beta process — either officially, as part of the formal beta program, or unofficially by grabbing and testing every wayward build leak — know the real story.”
“For example, we know that, despite Microsoft’s feel-good message about customer input, the truth is that Windows 7 was created largely through a hermetically sealed development process driven by Stephen Sinofsky and a select group of his closest advisers,” Kennedy reports. “We also know that major design decisions — like the new task bar — were finalized months, if not years, before the first milestone builds leaked. And we know that, despite a massive public beta program, virtually nothing in the OS changed from the time it was first made available in January until the final bits were frozen in July.”
Kennedy reports, “The truth is that Microsoft’s entire marketing campaign for Windows 7 is predicated on a lie.”
Full article here.
MacDailyNews Take: Microsoft. Banking on ignorance since 1975.
The one question questionnaire within:
Does it suck as much?
“Windows 7 was made by me…”
It all makes sense now! Of course the soccer mom had a hand in writing Windows 7 code.
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Man! Just read the article and then the comments.
Stockholm Syndrome, big time! Tsk, tsk, tsk. Where are the white coats when you need them?
Oh, and I’m a happy Snow Leopard customer FWIW.
Peace.
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Olmecmystic
YOU Lie!! Where have I heard that before?
I love the ad with Angela in the coffee shop going on about not having to be nervous about freezing and crashing anymore while running a bunch of apps on her Dell craptop. Then she asks M$ to pay her rent. Pathetic.
I believe that windows 7 is windows Xp with a new clown suit. If you go trough all the “wizard’ to change a simple parameter, at the end you are at standard windows XP Menu (like “system properties”).
They also add some “diagnostic wizards” that does not came to any solution and they consume a lot of resources (look at the “services” menu).
My friend Tony is skinnier tha a cow, but he still fat. Windows 7 could be the Best OS that microsoft has made, but Microsoft makes bery bad OSes so you still in a crappy OS.
I got flamed the other day. What the flamers didnt know was that I have 20 years of marketing experience behind me. I love marketing , it just works. My job is done. And to those really touchy fanbois (you know who u r), grow up. You know not what you do.
The cake is a lie.
As I have said, anyone who thinks Windows 7 was developed from the ground up and is not just a Vista SP is a total idiot.
where as Apple’s is “we won’t ship junk” and they don’t
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@ jubel. I agree. But remember that 20 years of WinSufferers know no better. Perception is everything.
If WinSuf think that Win7 will finally lead them out of the dessert, they WILL follow. They know no better.
The only way they will change is if Win7 finally proves (to them) to be the “LAST STRAW”.
How does one ‘TM’ that?
Windows – The Last Straw. I like the sound of that…
The WIndows 7 makes me laugh sooo much!
The ads were made on macs for a start… says it all really.
@ Petey. Of course they were! But 90% (current marketshare) of windows followers dont know that! Apple needs to make that know to those poor Stockholm Syndrome Sufferers!
Now is the time to “POUNCE” (TM).
“What the flamers didnt know was that I have 20 years of marketing experience behind me. I love marketing”
In the words of the great comedian Bill Hicks, “Marketing people? Kill yourselves. No there isn’t a funny punch line coming, i mean that, you’re the scum of the earth. Die. Seriously.”
just, ya know, thinking out loud….
“Trust me”
After viewing the “Made by me!” commercials I need to tell someone at Microsoft that there is a difference between “cool” nerds and the kind you wouldn’t sit next to an public transportation. Not knowing what “cool” looks like, Microsoft opted for the latter in their “Made by me!” commercials. Nice going…clueless as usual.
@ shen
Silly, silly one. If you like Apple, then marketing has affected you. Ever drink Coke? or Pepsi? Which do you prefer? Bottom line, it’s people like me who tell you what you want to like. It’s what defines you. Thanks for your business, A$$hole.
Oh…Wait! Even better…forget Coke and Pepsi, thats the small potatoes! Lets try real marketing, how bout’ Conservatives VS. Libs. Theres a marketing story for ya!
How bout Home Depot VS. Lowes. How bout Ford VS. Chrysler, or Toyota?
Or what about Christian VS Muslim?
Its called Marketing. You are the target, and have been for centuries.
Learn to think for yourself, dont tow the line.
True, Windoze 7 is not “made by me” … but keep in mind, Justin Long isn’t really a Mac, and John Hodgeman isn’t really a PC.
Most people know ads are staged. The effect is intended to be subliminal. Even if your intellect tells you it’s fiction, the message gets into your subconscious, That’s what ‘style’ is about. It’s not what you say, but how you say it (One reason italics are effective).
The question you have to ask yourself is this; If you were an ad agency trying to sell Windows, how would you do it?
Sad as it seems, there are actually people earning their livings working for Microsoft and their various contractors. Until Apple is big enough to support everyone in the tech industry, others will continue producing and selling (or trying to sell) their products.
I work at an Apple store. Last year, I helped a Microsoft employee purchase a Mac Pro. Naturally, I wanted to discuss the irony of the situation, and he replied, “My friend, I work for the largest software company on the planet. I know computers, and I know what’s good and what isn’t.”
Makes me wonder about the rest of the company. It explains a lot, honestly… such as why Microsoft doesn’t seem concerned with starting from scratch, creating a fantastic OS, and maybe exploring a different business model… they feel they can just rely on their dominance and marketing, and focus on other things. R&D;isn’t as important to them as it is to Apple, it’s all about the cold, hard cash. Apple has always been about quality, quality, quality… and I think it’s only a matter of time before the mass market begin to realize it.
@ Shen
Well….lets climb off our high horse for just a sec, shall we?
Do you deny 100% completely that marketing has not effected you at some point in your life?
Grow up you hypocrite.
I’d rather eat poop tan use Windows 7
My bad, “I’d rather eat poop than use Microsoft 7”, was what I meant to post
I actually ate poop, and it tasted like windows 7
I love when marketing people end up speaking to themselves…. oh the irony.