Microsoft’s Windows 7 launch parties prove to be complete and utter failures

Apple Store“The Windows 7 launch party concept and Microsoft’s attempts at igniting hoopla at a grassroots level demonstrate an attempt to hedge its bets and have its cake and eat it too. Unfortunately, nobody was having any cake at Windows 7 launch parties,” Tony Bradley reports for PC World. “PC World’s Rick Broida got so little response to his own Windows 7 launch party invites that he simply canceled the event.”

“Remember high school–cool kids went to parties and had fun while nerds hung out at math club and played Dungeons and Dragons? Well, the two don’t mix,” Bradley writes. “Hosting a party where you play Dungeons and Dragons or discuss algebraic functions doesn’t make you cool just because you put the word ‘party’ on it.”

“Microsoft has had many failed attempts at being hip and cool. Microsoft Bob. The Office paperclip character. The Bill Gates / Jerry Seinfeld ads that seemed to require some sort of psychotropic mind enhancement in order for them to make sense,” Bradley writes. “It just doesn’t work.”

Bradley writes, “Apple is cool. I don’t agree with the premise of many of the Apple ‘I’m a Mac’ ads, but I almost always find them entertaining and compelling. Apple didn’t waste any time coming out with a new series of the ‘I’m a Mac’ ads targeting Windows 7 too.”

Bradley writes, “Let’s face it, the Windows 7 launch party concept was a complete and utter failure.”

Full article here.

MacDailyNews Take: It was also completely and utterly predictable. You’d have to be as delusional as Ballmer T. Clown to think such a thing would work.

62 Comments

  1. Funny thing yesterday while I was walking down Kearny St., San Francisco, to work. There was a worker taking the Windows 7 advertising down already. I noticed all the ads elsewhere were gone too. How odd for a launch day.

    Cheers!

  2. To quote NPR’s Wait, Wait, Don’t Tell Me:

    “Clippy must DIE!”

    “Oh, I see you’re digging a grave. Is this a personal grave or a business grave?”

    ZuneTang: Best take you’ve had in a while – grandma’s cookies sealed it for me, lol ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  3. The best thing to come out of it was that unintentionally hilarious “How to throw a Windows 7 launch party” video. It was almost as funny (in a lame way) as the earlier “Microsmith Songsmith” video, which looks like it was produced by the same people.

    Microsoft has the worst marketing people…

  4. welcom back chrissy one how are you and where have u been
    u have been missed
    as for 7 ..consider wmp 11 its a complete joke its so complicated to find and navigats to a song or just see the songs as in itunes u could format the hard drive just to go back to xp and winamp or better get a mac

  5. Bradley writes, “…I don’t agree with the premise of many of the Apple ‘I’m a Mac’ ads,…

    I’m curious as to which “‘I’m a Mac’ ads” he disagrees with, and why.

    Bradley doesn’t agree that Windows computers are virus-ridden?
    He doesn’t agree that the “cancel or allow” prompt is a pain in the behind?

    Which ones, exactly, Bradley, and why?

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