“The Windows 7 launch party concept and Microsoft’s attempts at igniting hoopla at a grassroots level demonstrate an attempt to hedge its bets and have its cake and eat it too. Unfortunately, nobody was having any cake at Windows 7 launch parties,” Tony Bradley reports for PC World. “PC World’s Rick Broida got so little response to his own Windows 7 launch party invites that he simply canceled the event.”
“Remember high school–cool kids went to parties and had fun while nerds hung out at math club and played Dungeons and Dragons? Well, the two don’t mix,” Bradley writes. “Hosting a party where you play Dungeons and Dragons or discuss algebraic functions doesn’t make you cool just because you put the word ‘party’ on it.”
“Microsoft has had many failed attempts at being hip and cool. Microsoft Bob. The Office paperclip character. The Bill Gates / Jerry Seinfeld ads that seemed to require some sort of psychotropic mind enhancement in order for them to make sense,” Bradley writes. “It just doesn’t work.”
Bradley writes, “Apple is cool. I don’t agree with the premise of many of the Apple ‘I’m a Mac’ ads, but I almost always find them entertaining and compelling. Apple didn’t waste any time coming out with a new series of the ‘I’m a Mac’ ads targeting Windows 7 too.”
Bradley writes, “Let’s face it, the Windows 7 launch party concept was a complete and utter failure.”
Full article here.
MacDailyNews Take: It was also completely and utterly predictable. You’d have to be as delusional as Ballmer T. Clown to think such a thing would work.