“Boston start-up uLocate Communications says BlackBerry users are more likely to compare gas prices online than other smart-phone owners. IPhone users, meanwhile, are eight times more likely to search for Starbucks locations than users of other smart phones, according to uLocate,” Woyke reports. “The data stems from uLocate’s location-based services platform, called ‘WHERE.'”
“ULocate says that iPhone and Android users tend to search for Wal-Mart, while BlackBerry and Pre users favor Best Buy, a more expensive store,” Woyke reports. “Dan Gilmartin, uLocate’s vice president of marketing, says the data could point to BlackBerry and Pre users being slightly older than iPhone and Android users.”
MacDailyNews Take: You can also actually find a multitude of iPhone accessories (and even the iPhone itself) in Wal-Mart; not so much (if at all?) for BlackBerry and Pre. Besides a carrier’s shop, Best Buy would be the App-Lacker’s™ best chance to find at least one of their grand total of 3 accessories from which to “choose.”
Woyke continues, “Other findings are more mysterious, like the fact that Android and Pre users search for Pizza Hut when looking for a quick bite to eat, while iPhone and BlackBerry users prefer McDonald’s… The iPhone-McDonald’s bond could be related to the prevalence of wi-fi in McDonald’s restaurants. The same goes for Starbucks. AT&T gives iPhone users free wi-fi access at the coffee chain.”
MacDailyNews Take: So, not really mysterious at all.
Read more in the full article here.
Free wi-fi here in the UK and the coffee is better about the best thing Macdonalds do
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huh. Imagine that, no mystery. And these “journalists” are supposed to be educated?
When I think McDonalds or Zune, I know I immediately think Wi-Fi
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Because iPhone users spent so much for their phones, they have to save money some how. Thus, shopping at Wal-Mart and McDonalds.
Pretty simple, really.
I’m an iPhone user and I choose Papa John’s over them both, by God!
Simple: Coke not Pepsi!
I use my Chipotle app on once a week to order my lunch then show up to pick it up prepaid.
I wish I had more apps to pre order food.
Wal-Mart does sell more than elctronics, so maybe it means iPhone owners buy more soap and deodorant than Blackberry and Pre users.
This is by design! iPhone agents are clandestinely infiltrating Walmarts & Starbucks around the globe by the tens of thousands each day…slowly dropping of small “deliveries” where the Maps app tells them to. Once all the “deliveries” are deployed Steve-O will give the signal and all the Walmarts and Starbucks, along with all the useless hordes who frequent them, will turn to dust and…Yippee!! More room on this rock for the rest of us!
duh. he figured it out! looking for AT&T;wifi, not Big Macs. i usually do buy a latte too tho.
Isn’t that also assuming that all iPhone users use the Where app? I downloaded it a while back, tried it out, and have since deleted it. It didn’t do it for me. I use Apple’s Maps app. Does that track user data?
Dam, I miss Ampar. He’d have a field day with this one…..
Why would I use Where on my iPhone when Google Maps works just fine?
Why use the uLocate app to find a Pizza Hut when there’s ALREADY a Pizza Hut app on the store. I know that’s where I look them up.
McDonalds or Pizza Hut… life is so stimulating and varied for these people.
“Dam, I miss Ampar. He’d have a field day with this one…..”
Yeah, where is he?
Its because of the McDonald’s fish sandwich. That;s a fine piece of fish.
“”Dam, I miss Ampar. He’d have a field day with this one…..”
Yeah, where is he?”
Uhm…. Wal*Mart?
It’s probably a combination of culture and demographics. Certain demographics and certain cultures (like yuppie or hipster culture) prefer certain cell phones, and, of course, they also prefer certain restaurants.
Mike S.
Divorce lawyer