Philip Elmer-DeWitt reports for Fortune, “Just in time to rain on Apple’s 2009 earnings report, a prime-time TV ad and a series of well-timed leaks have put the spotlight on Motorola’s Droid — a yet-unreleased smartphone that is being described by sources who have played with a prototype as the iPhone’s first serious competitor.”
MacDailyNews Take: Ooh, how exciting. That’s only exactly what we heard about the Palm Pre, RIM’s Storm, T-Mobile’s T1, LG’s Voyager, and about a hundred other ‘first serious iPhone competitors.” Sorry, but the incessant repetition of laughable hyperbole grew tiresome in 2007.
Elmer-DeWitt continues, “The ad, which premiered Saturday during the Yankees-Angels pennant game, is pasted below the fold. The challenge to Apple couldn’t be less subtle; it’s a series of ‘iDon’t’ screens listing key features the iPhone doesn’t have — from a physical keyboard to interchangeable batteries — that the Droid does.”
MacDailyNews Take: Ooh, how innovative. Not only are Motorola trying to copy Apple’s iPhone, but they’re even ripping off the already-failed anti-Apple “iDon’t” marketing pitch, too. See: SanDisk’s iDon’t campaign takes on Apple iPod – May 22, 2006
Elmer-DeWitt continues, “The Droid is still vaporware; no release date has been set, although Verizon said two weeks ago that it would release two Android phones before the end of the year, and the cryptic clock on a new Verizon/Motorola Droid promotional site has been decoded and appears to be counting down to Oct. 30.”
MacDailyNews Take: Ooh, how suspenseful. Yet another big countdown to yet another iDud. How will we ever be able to wait until Oct. 30? Yawn.
Full ridiculously breathless article here.