“In late September of this year, Microsoft launched the latest version of its Zune HD media player. Rather than simply upgrade and refine the original Zune concept, Microsoft seemingly followed the lead of the iPod Touch, building the device around a 3.3-inch touchscreen and adding Internet browsing capability and games/application downloads via the Zune Marketplace. Apple made a series of announcements in the week prior to the Zune’s launch, including improvements to iTunes, the iPod touch and iPod nano, providing an opportunity to compare consumer interest in the two media player brands,” Conrad Beickler reports for Compete.
“Had the Zune gained any traction against the iPod or had Apple’s announcements of the prior week tempered enthusiasm for the Zune HD launch? To further explore this I looked at Compete’s data to see how interest shown by online consumers during the Zune HD’s launch week compared to that of the iPod nano and iPod touch in the weeks surrounding their recent upgrades,” Beickler reports.
• The addition of a video camera to the iPod nano resulted in a 700% week over week lift in traffic to Nano-specific pages at apple.com during launch week.
• Traffic to Zune.net, on the other hand, only saw a comparatively modest 90% week to week increase when the Zune HD launched.
• What’s far more damaging to the Zune HD’s prospects is that the iPod touch, which hasn’t changed drastically since its redesign in September 2008, drew virtually identical levels of interest from online consumers as the entire Zune.net site during the first two weeks immediately following the Zune HD launch.
Full article, with a chart of weekly interest in portable media players (Aug. 23 – Sep.20, 2009) that bodes very poorly for Microsoft, here.
[Thanks to MacDailyNews Reader “GetMeOnTop” for the heads up.]