“Apple sent an email to iPhone developers today announcing that they would now allow free applications to use the In-App purchasing mechanism,” Seth Weintraub reports for Computerworld.
“Up until now, if you’ve wanted to do In-App purchases, you have to have a paid application. Even at $.99, there are a lot of people out there only looking for free. Most of these people don’t want to pay money until they’ve seen and used the app they are purchasing. They need to be hooked. This new model will let developers hook their customers before buying – and at the same time, customers won’t be able to feel cheated when they’ve played with an app before buying,” Weintraub reports.
“That’s just the tip of the iceberg. The trend above will force more and more application providers to go free with upgrades. In fact, I expect the number of paid apps to plummet,” Weintraub writes.
“This new policy could thwart piracy,” Weintraub writes. “Right now, paid apps are distributed on torrent sites cracked so that they can be used by jaibroken iPhones. However, if the Apps are made such that the first bit is free, even hackers with the application won’t be able to get the good parts without ponying up the money. The in-App purchase mechanism has yet to be hacked.”
Full article here.