Apple Store currently offline (UPDATE: 4:45pm EDT: Store back online)

Apple’s online store is currently offline, displaying the familiar message that often, but not always, precedes new product additions:

We’ll be back soon. We are busy updating the store for you and will be back shortly.

Update: 4:45pm EDT: The Apple Store is now back online with nothing new readily apparent at first glance. Very funny, Steve.

Visit the Apple Store here.

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