ChannelWeb hack: Microsoft’s Windows 7 will drive Mac market share below 5% by the end of 2010

“Mark Oct. 22 on your calendar. That’s the day that Apple’s classic ‘I’m a Mac. I’m A PC’ attack ads are going to cease to be humorous,” Steven Burke writes for ChannelWeb.

MacDailyNews Take: We have a feeling that Apple’s ads were never humorous to Steven. Having a stick up your kazoo makes laughing painful, so does being told that you made the wrong choice and blew hundreds of dollars on some POS PC when you could’ve had a vastly superior Mac if you were capable of thinking things through for at least a second. And, the ads are actually part of a campaign titled: “Get a Mac.” Which Steven obviously has yet to do.

Burke continues, “Oct. 22 is, of course, the formal release date of Windows 7… Here’s what I believe will happen: The Windows 7 launch will take those market-share gains Apple has seen over the past several years and make them disappear.”

MacDailyNews Take: Not according to people with brains, Steven:
• Apple unconcerned about Windows 7 release: ‘At the end of the day Windows 7 is still just Windows’ – October 15, 2009
• Stats show Apple immune to impact of Windows 7 release – October 12, 2009

Burke continues, “How frightened is Apple that its about to be whammied by Windows 7? Well, BusinessWeek is reporting that Apple is planning to launch a marketing blitz aimed at convincing PC buyers to instead choose a Mac.”

MacDailyNews Take: Planning a marketing blitz to get even more Windows PC to Mac switchers proves that Apple is frightened? How so?

Burke continues, “BusinessWeek says that Apple will likely make the case that Macs are more susceptible to viruses. A flat-out false claim.”

MacDailyNews Take: We agree with that statement 100%, Steven; although, in keeping with your overall theme of hit-whorishness, we think you meant “less,” not “more.”

Burke continues, “There are a bunch of Mac myths. And better security than Windows is the biggest one. Security experts say that if Mac users are less susceptible to attack, it’s simply due to the fact that there are fewer viruses written for Macs than for Windows.”

MacDailyNews Take: Apple-C, Apple-V: Yet again, for the umpteenth time — sigh — it is utterly illogical to state or imply that the Mac platform is secure via obscurity. Why, if obscurity means security, in April 2007 was there a virus for iPods running Linux (a few thousand devices total, to wildly overestimate, in all the world), but there are no viruses in nine, yes nine, years for the over 30 million Mac OS X computers that are currently online? When we hit a nice round virus-free decade will abject morons like [Steven] finally wise up? And, why would criminals not target the most affluent personal computer users, the tens of millions of Mac users around the world?

We’ve asked those and similar questions for years, yet the silence remains deafening and telling. Instead we get a steady stream of lies and/or ignorance from the likes of [Steven Burke].

The idea that Windows’ morass of security woes exists because more people use Windows and that Macs have no security problems because fewer people use Macs, is simply not true. By design, Mac OS X is simply more secure than Windows. Period. For reference and reasons why Mac OS X is more secure than Windows, The New York Times’ David Pogue, provides a concise mea culpa on the subject of the “Mac Security Via Obscurity” myth here.

Simple logic is certainly not what AV software peddlers, Windows PC box assemblers, and the leeches affixed to the Windows ecosystem want people to hear. Fear is what they’re after and they love bullshitting to the [Steve Burkes] of the world. The sheep must be kept in the Windows pen, no matter the cost to reputations, reality, productivity, sanity, etc. Far too many have far too much invested in Microsoft Windows for them to stand idly by and let it all slip away due to a vastly superior, vastly more secure solution from Apple. But, slip away it does nonetheless.

Every single time there is a Windows virus outbreak or a new OS release, the “Security Via Obscurity” myth gets trotted out. This is done for a reason, even though it gets more ridiculous with each passing year.

“Security via Obscurity” is a defense mechanism for the delusional and also tool for Microsoft apologists and/or those who profit from the Windows economy that’s designed to be used when attempting keep Windows sufferers from straying. 30 million Mac OS X installs is not “obscure” at all, but nine (9) years of Mac users surfing the Net unimpeded certainly is “secure.” Besides social engineering scams (phishing, trojans; no OS can instill common sense) the only thing by which Mac users are really affected are large swaths of compromised Windows machines slowing down the ‘Net with spam and nefarious botnet traffic targeted at exploiting even more insecure Windows boxes.

The. Problem. Is. Windows. Get a Mac.

Burke continues, “BusinessWeek also claims Apple will make fun of Microsoft for making Windows XP owners go through what is by all accounts a cumbersome process to upgrade from Windows XP to Windows 7. Talk about a canard. That duck just don’t fly. No one in their right mind would even think of upgrading a Windows XP system to Windows 7. That’s an exercise for unemployed nerds with too much time on their hands. It simply doesn’t make sense. Windows 7 is a cause celebre to look at buying a new system. It is not a reason to look at upgrading a well-running Windows XP system. You wouldn’t upgrade a well-running Mac system either. Get a life.”

MacDailyNews Take: Okay, this just has to be satire. Nobody’s really that stupid, are they? We’ve intentionally switched Macs in order to post this article via a 17-Inch MacBook Pro (Late 2006, MacBookPro1,2, 2.16GHz Intel Core Duo, 2GB RAM, user-upgraded 320GB hard drive) which came with Mac OS X 10.4 Tiger, was upgraded to Mac OS X 10.5 Leopard, and then upgraded again to Mac OS X 10.6 Snow Leopard without incident and in under 45 minutes each time. This Mac is still used heavily and daily by MDN staff. It’s paid for itself several hundred times.

Burke continues loading our iCal, “Yes, the Mac has had a great run for the past couple of years. Gartner says Apple’s share of the U.S. computer market for the third quarter amounted to 8.8 percent, up from 8.6 percent in the year-ago period. My bet is that market share is going to drop below 5 percent by the end of 2010.”

Full hit-whoring mess and/or intentional satire – either way, Think Before You Click™here.

MacDailyNews Note: Burke has been iCal’ed and you can bet your Mac that we’ll check on the accuracy of his crystal ball at the end of 2010.

[Thanks to MacDailyNews Reader “Doug S.” for the heads up.]


  1. Microsoft is trying to hit the ground running with Windows 7, because they know after the initial buzz of the release, the problems will start cropping up and cut the party short. Windows 7 may be nice, but it is still Windows.

  2. Put your money where your mouth is.

    If you believe Windows 7 finally deals with all of the security woes of its ancestors, why bother with security software?

    Start it up and leave it on an unprotected broadband connection: after all, what’s the worst that could happen?

  3. Microsoft is nothing compared to Apple in terms of innovation. Just look at them for the past history of Windows launch. Remind you of anything? or anyone? If you look closely at them, you will know that they all represent the Mac platform. In Windows 7’s case however, they’re nothing besides a bunch of copycats. I wonder what will Windows 8 look like? More Mac. Besides, no matter how Windows release in the future, underneath it all, it’s still Windows and underneath that, it’s a Mac clone.

    Life is Simple, Get a Mac

  4. My guess is Apple’s Market share will expand to 10.5% or more by the end of 2010. Windows 7 will be another sales disaster for Microsoft and the only sales the PC industry is likely to have any gain in is the super cheap laptop’s and netbook toys.

    Interesting how Microsoft Windows is become the Toy OS relegated to low powered non-upgradable cheap crappy Toy computers that are full of toxic chemicals and non-recyclable materials.

  5. Ahh, the fresh scent of desperation in the crisp autumn air… these guys are only going to get more out-of-touch with reality over the next few years, as the truth of what’s happening can no longer be denied.

  6. What about all them people that got Vista, thinking that’s the future?
    You don’t think maybe…. oh, 1 or 2 or more people will be pissed off, cause now MS says “but really THIS is the future”
    And it won’t be any problem heh?

  7. Great point, MCCFR.

    99.999% of Mac users surf the Web without any protection. How about it Windows users? Ready to put your money where your mouth is on Windows 7 and toss that condom you’ve been forced to wear? Of course not…because you know darn well you’d live to regret it…like 3 minutes later.

    And so it goes and so it goes. Sheesh, it must really suck being a Windows user.

  8. BTW, I have to give props to Bill Evans for coining the phrase: “At the end of the day Windows 7 is still just Windows.” That’s precisely the reality Burke and the rest of the Windows Evangelist astroturf brigade can’t escape, no matter how hard they try.

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