Apple unconcerned about Windows 7 release: ‘At the end of the day Windows 7 is still just Windows’

“Few expect [the October 22nd release of Microsoft’s Windows 7] to dent Apple’s standing in the market in the long run, given the company’s premium position and the fact that its dedicated user base largely ignores events in the Windows universe,” Gabriel Madway reports for Reuters. “ut if the new Microsoft offering works as expected, Apple may not be able to count on Windows’ clumsiness as a sales driver.”

“For its part, Apple expressed little concern about the new Windows,” Madway reports. “‘New Mac users continually tell us that they are tired of all the headaches with Windows, and they want the ease of use, stability and security of a Mac,’ spokesman Bill Evans said. ‘At the end of the day Windows 7 is still just Windows.'”

“And some analysts argue that Windows 7 hype might end up helping Mac by enticing customers into stores and lifting overall computer sales amid the marketing hoopla,” Madway reports. “‘The Apple story is pretty idiosyncratic, company-specific, not really dependent on other parties,’ said Broadpoint Amtech analyst Brian Marshall, citing research showing that Microsoft’s launches over the years have acted as catalysts for Mac sales.”

“Although its iPhone gets more press, Apple still derives the largest chunk of its sales from computers. Macs generated about 40 percent of the company’s revenue in the June quarter,” Madway reports. “Marshall thinks Apple can double its share of the computer market over the next five to 10 years. Enderle Group principal analyst Rob Enderle agreed that the Windows 7 launch could end up boosting Mac sales. ‘It could very well be a tide that lifts all boats,’ he said. ‘Windows 7, with a lot of marketing dollars, is going to drive a lot of people into stores. The extra traffic could actually help Apple.'”

Full article here.

MacDailyNews Take: Nice to see Rob’s back on his meds, even if reporters who value their credibility should know better than to use him in their articles.

38 Comments

  1. “Lifts all boats” It’s not even an original quote. I think where Apple is gaining market share is with the younger crowed. This will be key to future growth. I think Windows 7 is not bad and it will be a hugh hit, because for this to happen, it does not need to be better then OSX, it only needs to be better then XP and Vista.

  2. @Harry,

    Well that first post was stupid. 90% of what sales exactly? Are you suggesting that PC manufacturers have sold 0 computers this year and will sale all that they are suppose to between 10/22 and 12/31???? Please clarify, most people that come to this site need this little item called logic to function correctly. We smile evenly that their are people who are blissfully ignorant….. we refer to them as the 90%.

  3. @Mac-nugget

    What I want to know is what corner of the world Enderle is from where the tide only lifts some of the boats. Nautically speaking, that’s a pretty bad situation

    Enderle staring at his overturned canoe: “Maybe I used too many anchors.”

  4. “And at the end of the year Windows 7 has 90% of the sales, as ever..”

    Of a market that gets less and less interesting every year.

    Microsoft doesn’t actually make computers. They sell licesnses for the OS.

    And with the proliferation of Netbooks, MS is making less and less on these super low end licenses.

    Honestly, with the iPhone/iPod touch kicking ass like it is, 5 years from now, the PC market is going to be VERY boring. It will be like the typewriter. A word processing device. Yawn.

  5. And M$ just released patches for 2 “critical vulnerabilities” in Windows 7 last Tuesday, 10 days before the public release. ROFLMAO!!

    How true: “At the end of the day Windows 7 is still just Windows.”

  6. @ Harry, that is true, but Microsoft only gets a small license fee for Windows on that 90% of PCs sold. Apple gets the full sale as revenue, and each Mac sold is a high-end high-margin item.

    From a business perspective. Apple is doing it right — selling to the portion of the market that’s willing to pay what your product is worth.

  7. Has anyone looked at the upgrade procedure from Windows XP to Windows 7? This is going to be a disaster. People have to first copy all of there internal hard drive content to somewhere and after they wipe their drive clean installing that new Windows 7 they have to put everything back in the new locations that Windows 7 is expecting to find them.

    I doubt that 1 out of 10 Windows PC users even know where there files are stored now.

  8. I don’t know why Enderle doesn’t change the name of his “group”, regardless of the quality of his analysis or in fact of how many people make up the group, the fact that it’s named after him and all quotes come from him makes it sound like it’s just him which is rather pathetic for a “group”.

  9. Here’s irony for you: I installed WIndows 7 RC on a Shuttle PC that’s only a few years old. It failed to recognize the video card and its two network controllers. It does run under Fusion on my iMac. (I have little need for it though.) Solaris and Linux both run on that Shuttle.

  10. @ Harry,

    “And at the end of the year Windows 7 has 90% of the sales”

    If you can’t upgrade XP, Windows 7 sales will be awfully low. Windows 7 will be free to all Vista users for the rest of the year.

    Snow Leopard sales will be very high by the end of the year. It’s possible that Snow Leopard OS sales will be greater than Windows 7 OS sales this year.

    A lot of copies of Windows 7 will be given away to purchasers of Vista OS Computer buyers but freebies are not sales.

    New computers already loaded with Windows 7 are not Windows 7 sales they are computer sales. “Windows 7 has 90% of the sales”

    So Snow Leopard sales will be greater than Windows 7 sales at the end of the year.

  11. Where I come from (back-woods Berkshire Hills), a rising tide has little or no effect on boats resting on the bottom (sunken) or on a short anchor rope. Now, we’ve never had one, but I expect a tsunami (one big, powerful wave) would raise all boats … and a number of houses, as well. They would settle, again, after the wave passed … possibly even lower than they were initially. We don’t expect this to be the case for Apple.

  12. @Jersey_Trader,

    It is beyond me how Microsoft didn’t figure that out.

    If I had a quarter-trillion dollar company riding on this migration, I would have put a whole team just on creating a Windows XP to Windows 7 migration/upgrade tool, and made sure the process was seamless.

  13. I have a windows XP/ (Dell) laptop with me 8 hours a day turned on and use it for work! I have it turned on because I use it that much! The last time I got a blue screen of death was when it fell onto a tile floor from about 4 feet. That was about a month ago. I come home to a 2 year old iMac I still adore and have upgranded to snow Lepard. I’m typing this on a 3gs 32GB All I’m saying is I know the diffrence. Other then virus protection updates, I hate. Windows is not too bad. I think Apple should be afaraid. And this is the wrong attitude to take. Cruise the Windows site . Something is happening.

  14. “Enderle Group’s second principal analyst said “woof woof”, before being taken for walkies by the remaining analyst, Mrs. Enderle.”

    Exactly. Rob Enderle is an idiot. His opinion here isn’t quite as stupid as usual, nevertheless the media need to stop quoting him.

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