Apple’ new iFrame Video format, which bowed yesterday in two new cameras from SANYO and Apple’s iMovie 8.0.5 release, is designed by Apple to speed up importing and editing by keeping the content in its native recorded format while editing.
Based on industry standard technologies such as H.264 and AAC audio, iFrame produces small file sizes and simplifies the process of working with Video recorded with your camera.
According to Apple, “Setting a camcorder to record in the iFrame (960 x 540) format will result in optimized performance in iMovie ’09.”
Seth Weintraub writes for Computerworld, “So why does Apple go and create a whole new resolution stantard when 720P and 480P are already very popular? Apple not only created it but they’ve built the iFrame brand around the new standard with the logo above. This isn’t just some random resolution.”
“Is 960×540 a good resolution for a Tablet? Only a small, six-inch one in my opinion,” Weintraub writes. “It is also a good size for videoconfrencing over ‘almost-HD’ iChat. Perhaps this size allows for streaming over ‘ordinary’ pipes.”
“Its size, mentioned above, means that it will easily scale between iPhone size and Full HD. Maybe that’s just it. Apple wanted a default size for consumer video taking that would upand down scale easily an efficiently,” Weintraub writes. “We’ll find out soon what Apple has in store for us.”
Full article here.