What else might Apple sell via its iTunes powerhouse?

BusinessWeek’s Arik Hesseldahl imagines other ways Apple may harness iTunes in conjunction with its rumored new tablet device.

“Apple is already the biggest retailer of music in the world, and a key player in downloadable video; the iTunes store is also a pretty big software storefront, with 2 billion iPhone applications downloaded,” Hesseldahl writes.

“If the tablet turns out to be an electronic reader that will compete with Amazon’s Kindle, then there’s good reason to expect that iTunes will become an excellent replacement for your neighborhood bookstore and newsstand,” Hesseldahl writes. “The larger a role iTunes plays in digital goods, the bigger a player it becomes in electronic commerce, period. Its 100 million credit-card accounts outnumber Amazon’s 94 million active customers and the 75 million at eBay unit PayPal.”

Hesseldahl writes, “So what else might iTunes sell besides digital media and iPhone apps? How about Mac software, for openers? With Microsoft days away from pushing the button on its next version of the Windows operating system, Windows 7, Apple could use its powerful iTunes store to once and for all eviscerate the long-repeated but false notion that Mac is lacking in software compared with Windows. As a trusted software distribution channel, iTunes would carry both its own software as well as third-party software for the Mac.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “JES42” for the heads up.]


  1. I’d love to be able to download digital, printable copies of guitar music with tablature. ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  2. How about Independent Feature films. I have two that I have been waiting for them to allow but their film sales and rentals have not been not so great. If they just would realize the Indie Film market like the Apps market they could make some money and solidify filmmakers loyalty forever. BTW there are about 3-4 thousand Indies made every year –do the math Apple.

  3. @Indie Guy

    I hear you. I am always looking for indie films on iTunes. What a great distribution source iTunes could be for indie films and documentaries. For many Mac users, a robust selection of indie materials would negate the need for cable TV.

  4. I don’t have a credit count account with iTunes, I use gift cards (like a prepaid phone), so if there is 100 million accounts with credit cards, how many accounts will be counting the non credit cards accounts?

  5. This would be great that apple would sell software through the itunes store. For some you’d obviously need it shipped like finalcut studio which is I think close to 30GB in total. But games and other smaller apps you could get the ability to just download them like an app for your iphone or touch and you just download it to your computer and they give you a PDF of whatever booklet information it may have. This would also be a part of going “green” which for once would save money upfront instead of.. ex. buying better lightbulbs that use less energy and cost less over time… and by less.. most likely a few dollars a month. I’d prefer everything document wise be electronic there is no need to print things out.. you have a pdf… open it and read.. now if you need it during game play or while using the product and are unable to minimize it.. then print it out.

  6. @qka

    and by active… I wonder what criteria they are using… minimum once a month purchaser.. once every 2 or 3 months… its probably just like the credit card companies… you may not be using your credit card for 6 months but its still an “active” credit card.

    as far as itunes store accounts 100 million isn’t bad seeing how amazon has been around way longer. I wish they’d explain everything… though im sure neither of them would explain anything if it made them look like they are just twisting their words a bit to sound better..

  7. How about just selling serial numbers? A friend of mine wanted to install my Logic 9 but needed his own legal copy. We ordered it from Amazon to some girl in LA, told her to e-mail us the serial # and then destroy the package.

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