Survey: 73% of businesses more likely to allow employees to use Macs within next 12 months

“Sexist comments. Bourbon at 10 a.m. Lighting up a Pall Mall whenever you want. No, this isn’t the Mets locker room. It’s the way of life on the TV show Mad Men, and boy, did those guys at Sterling Cooper (the show’s fictional advertising firm) have it made. No one cared about cancer. All the secretaries and stewardesses had hourglass figures. And if you were Senior Partner Roger Sterling, you could even pinch one of their tushes with impunity,” Gene Marks reports for BusinessWeek.

“How times change,” Marks writes. “The only tush I can pinch is my dog’s. And he’s not happy about it, either. I have to steal my drinks from a flask in the men’s room. And smoking those Pall Malls? I’ll leave that to the President.”

“But most of us who work in an office have noticed something else on Mad Men: the technology shift,” Marks reports.

“Let’s start with Macs. Apple technology is gaining traction in the workplace. There’s a whole new generation of workers weaned on MacBooks hitting the job market. In a recent survey of 750 businesses by research firm Information Technology Intelligence, 73% of respondents said they were more likely to let their users deploy a Mac as their enterprise desktop within the next six to 12 months,” Marks reports. “That’s up from 68% a year earlier.”

“And a whole new generation of technology helps you run Macs on Windows-based networks or even run Windows and Mac operating systems side by side. Investing in this stuff is becoming less taboo in the business world. The IBM typewriter moved over for the PC, and the PC is slowly but surely sharing space with Mac. And oh, if you’re going to buy a PC, make sure it’s not running Windows XP or Windows Vista,” Marks reports. “Because in just a few years all you’re going to see is Microsoft’s Windows 7 dominating the desktop—or you’ll see Google’s Chrome or the open-source Linux system. In any case, today’s operating system will be yesterday’s news.”

Full article here.

11 Comments

  1. “Because in just a few years all you’re going to see is Microsoft’s Windows 7 dominating the desktop.”

    Somebody iCal that. We’ll see if it has the cajoles to take on Windows XP, the best version of windows ever!

    Sent from my T-mobile Sidekick. Just kidding! Service and data are gone. It’s all gone.

  2. “But most of us who work in an office have noticed something else on Mad Men: the technology shift,”

    Still at a loss as to how this TV show relates to the Mac. What technology shift on the show?

  3. @rwahrens

    I could have said cajones but in this case I was going for a ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

    Sent from my T-mobile Side&#%@*

  4. “73% of respondents said they were more likely to let their users deploy a Mac as their enterprise desktop within the next six to 12 months”.

    Maybe someone could mention that to my employer. This year, I had my office Mac banned from their network on the grounds that it was a “security threat”.

  5. [Maybe someone could mention that to my employer. This year, I had my office Mac banned from their network on the grounds that it was a “security threat”.]

    They’ve been saying that to themselves for the last 25 years. To them it’s true.

  6. Still at a loss as to how this TV show relates to the Mac. What technology shift on the show?

    The author needed to fluff the article to meet his word count quota.

  7. Yep. We’re already doing it here (global company 6000 users). Of course it helps that the network security guy (i.e. me) is very Mac-friendly ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

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