“Drop the word ‘Apple’ into any discussion with any company and the effect is nothing short of remarkable,” Brooke Crothers reports for CNET.
“A recent interview with a fairly big company provides an example as good as any,” Crothers reports. “My question began something like: ‘So, I understand Apple is…’ The response was remarkably consistent with past interviews. I quote from the mid-level manager: ‘I don’t want to lose my job.’ I’ve heard variations on this job security (I-have-absolutely-nothing-to-say) theme related to Apple during the last 12 months or so.
The angst is always palpable. When the interviewees clam up, then quip something like “I like getting a paycheck every month,” with a wry smile, they aren’t joking. And these people don’t even work for Apple.”
Crothers writes that he’s “realized how the Apple question consistently evokes fear (or call it distinct unease) in many interviewees. A sensational claim? Maybe it sounds that way. But I’m calling it as I see it.”
Full article here.