“Apple has stealthily bought an online map firm in what could represent an aid to the iPhone but a split with Google, a search has discovered,” Electronista reports.
“A startup company, Placebase, was bought by Apple in July but provided so little attention about the takeover that it wasn’t until a check on former CEO Jaron Waldman’s LinkedIn profile confirmed the move,” Electronista reports. “Waldman is now part of a ‘Geo Team’ at Apple performing in an unspecified role.”
“The move hints at a possible shift away from a dependency on Google for location data for the iPhone and apps like iPhoto, though to what extent isn’t clear,” Electronista reports. “Placebase was noted for overlaying maps with specialized data, such as population demographics, rather than generating maps themselves. However, much of Google’s information for Apple products comes through specific utilities, such as routing or Street View. Apple writes its own software even in the case of the iPhone’s Maps utility, and Google’s own maps are often generated based on third-party map information.”
Full article here.