Report: Apple looks to redefine print; in talks with media companies over ‘new device’

“Steve Jobs said people don’t read any more. But Apple is talks with several media companies rooted in print, negotiating content for a “new device.” And they’re not just going for e-books and mags. They’re aiming to redefine print,” Brian Lam reports for Gizmodo.

“Two people related to the NYTimes have separately told me that in June, paper was approached by Apple to talk about putting the paper on a ‘new device,'” Lam reports. “A person close to a VP in textbook publishing mentioned to me in July that McGraw Hill and Oberlin Press are working with Apple to move textbooks to iTunes.”

Lam reports, “I haven’t heard anything about traditional book publishers being approached yet, but given the scope of the rest of the publishing industry’s involvement, it’s not hard to imagine they’re on board as well.”

Full article here.

[Thanks to MacDailyNews Reader “Carl H.” for the heads up.]


  1. I can see it now. You go to itunes newspaper section. Up comes a whole list of many of the major city newspapers. Next to each one will be a weekly price and a “subscribe” button. You subscribe and buy it. then every morning your daily paper will be downloaded to your new iTab, and off to McDonalds you go to eat breakfast and read your paper.

  2. If this is true, it would mesh with the tablet concept. Plus, with print on iTunes, welcome the Apple juggernaut to media. Everyone else is at least a decade behind when it comes to online media stores. No one else can offer all of your media content in one software program. The market is too fragmented.

    In order to compete, Microsoft would need to purchase Amazon, Adobe, Palm, among others. Even still, it wouldn’t really be competition for Apple because it wouldn’t work well.

  3. So print is the killer app for the tablet. Who’d a thunk it.

    Why does it take an Apple to figure this stuff out? If I can subscribe to National Geographic, the New York TImes (and please, please HBO) on my new Apple tablet device, I’m buying one — even if it doesn’t run Photoshop.

  4. “But Apple is talks with several media companies rooted in print”.

    Speaking of magazines and books, is that phrase grammatically correct? Wouldn’t it be better “…Apple is talking to…” where’s the editor?

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