“CoolBrands chairman Stephen Cheliotis said: ‘The iPhone is something everyone’s been talking about. There has been such a buzz around it – and people that haven’t got one, want one,'” Hanes reports.
“Apple itself took third place and its iPod weighed in in fourth spot,” Hanes reports.
The Top 5:
1. iPhone
2. Aston Martin
3. Apple
4. iPod
5. Nintendo
Hanes reports, “And in case you’re wondering just who decided what’s cool right now, Superbrands UK asked and “independent and voluntary Expert Council” and 2,450 UK consumers on the YouGov panel to contemplate a list of around 1,100 shortlisted brands.”
Full article here.
Three out of five brand names in top five? Then again, who’s surprised…
Guess what? The BBC will refuse to publish this story.
Even the talk about the iPhone going to Orange has twist – “could be bad for Orange”.
Rory Cellan-Jones is an idiot Welshman in the pocket of Microsoft.
http://www.bbc.co.uk/blogs/technology/2009/09/who_wins_from_an_orange_iphone.html#comments
Britain’s ‘coolest brand’ ? I didn’t know iPhone was British. They probably mean that the iPhone’s battery runs cooler than the Aston Martin’s motor…
And here I thought the iPhone and iPod were products IN the Apple brand! Silly me!
This is not good…Now James Bond has to go to Cupertino and kick Steve Job’s ass…..it’s a gentlemen thing.
just my $0.02
James Bond would have an iPhone – after all, Q provides him with all the best gadgets
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I wonder if Steve Balmer owns a white cat..?
Yes, I can just see Steve Ballmer as Doctor Evil. Maybe there’s a mini-Ballmer as well!
@ Bartsimpsonhead,
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This sounds like a job for the MDN PhotoShop department.
Aston Martin could only be #1 in Britain.
Don’t dispair, Aston Martin will always be no.1 on Top Gear!
Man! Where’s my Ford Taurus on this list?!?!?
@Bartsimpsonhead,
“I wonder if Steve Balmer owns a white cat..?”
He does. And he has a fire pit where he throws all of the iPhone and iPod using employees.
@Beowulf,
A brand is something that is trademarkable and marketable and has some public recognition factor. It’s anything that a company wants to put effort into building into a household name (product, service, concept, company).
That almost all of Apple’s products are brands in themselves is testament to their marketing savvy and general genius as a company. Apple clearly went to a lot of trouble to procure the iPhone trademark for a reason. It has paid off. Everyone else only wishes that everything they did became a real brand in consumers’ eyes.
Look at the latest competitor to the iPhone, the PALM Pre. No-one just says “Pre”, or Storm.
That’s great.
And think how cool it would be if there was a page up/down key on the Macbook that also took the cursor focus with it.
The Wow! starts how?
Page up.