“Recall back in the day when U2 and Apple were bosom-buddies? Well, in the world of corporate sponsorship, everything is change, and Bono’s band today introduced their own take on the iTunes LP with the release of a new U2 Mobile App, not for iPhone, but for BlackBerry,” Jonny Evans reports for Distorted-Loop.
“In a direct emulation of Apple’s iTunes LP and App Store, U2 and BlackBerrymaker, RIM, claim the new app, ‘invigorates the album experience for the digital age,'” Evans reports.
“Developed in collaboration with the band, the app promises ‘a rich visual experience with evolving content and an interactive dimension for the band’s current Number 1 album No Line On The Horizon,” Evans reports. “The application is now available for free on BlackBerry App World.”
Full article here.
MacDailyNews Take: Um, about that “current Number 1 album” bit from RIM’s press release: Not on any remotely current chart on this planet, boys. And a better name for it would have been: “The Forgettable Trifle.” We’re U2 fans (as remain so, regardless of this BlackBerry-only nonsense), but, come on, one time through that last album was more than enough; we never felt compelled to slog through the piece of shit for even a second time. Suffice to say: Not your best album, or business decision, by a long shot.
Lastly, Bono, you’re part of Elevation Partners. Aren’t you supposed to be wasting your time, energy, and money pimping ill-fated bundles for the Palm Pre instead?