Will Wall Street ever fully grasp the massive scale of Apple’s iPhone cash machine?

Apple Online Store “The Apple iPhone is making the company far more cash than the Street generally believes, according to Societe Generale analyst Vicent Rech,” Eric Savitz reports for Barron’s.

“Rech contends that iPhone gross margin is already running at about 60%, compared to 33% for the rest of Apple’s activities. He sees iPhone accounting for 28% of adjusted revenue in 2009, growing to more than 40% in 2012. Even if iPhone gross margin drops to 50%, he says, Apple’s reported gross margin will rise from 36% in fiscal 2009 to 39% in 2012 due to a shift in product mix,” Savitz reports.

“The analyst sees the company producing adjusted EPS of $9.13 in the September 2009 fiscal year, $11.16 next year and a whopping $13.83 in fiscal 2011. On a reported basis, he expects $5.42 this year, $7.92 next year and $10.18 in FY 2011,” Savitz reports. “Rech today raised his target price on the stock to $255, from $170.”

Savitz reports, “The analyst contends that the fat profitability of the iPhone gives the company substantial room to cut prices, a factor he says poses a risk for Nokia, which he already rates a Sell.”

More in the full article here.

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