“It is commonly reported that Snow Leopard’s new QuickTime X (that’s X for ten, not ‘ex’) shows full screen movies without the Pro upgrade nag and allows for screen video captures and uploads to YouTube. Yes, those features are nice, but only the tip of the iceberg,” Daniel Eran Dilger reports for AppleInsider.
“Essentially, Apple has pulled an iMovie 08 here: rather than enhancing features of the current QuickTime 7.x, Apple has replaced it entirely with a new version written from the ground up to create a launching pad for a new generation of media-related development,” Dilger reports. “Snow Leopard’s QuickTime X is actually derived from work done to build the iPhone’s mobile optimized, embedded QuickTime playback software.”
“But the real potential for QuickTime X relates to HTTP Live Streaming, a new open protocol for dishing out live or on-demand video streams using standard web requests,” Dilger reports. “If streaming playback were only limited to QuickTime X in Snow Leopard, this might not be that big of a deal, but Apple has lined up support from content delivery networks and already added HTTP Live Streaming to iPhone 3.0.”
“That means there are already over 45 million mobile clients optimized to view HTTP Live Streaming videos; that installed base also happens to consume a plurality of the world’s mobile web traffic,” Dilger reports. “Add in new QuickTime X clients on the desktop and Apple has a ready-made dominant standing in mobile video streaming.”
“What about Apple TV 3.0? There could be more information on that in the coming iPod event on September 9, but it’s safe to say that Apple TV will eventually also offer HTTP Live Streaming on it, too,” Dilger reports. “This will make the device much more “TV like,” in that it will be able to peruse streaming video feeds without requiring an initial progressive download.”
There’s much more in the full article – recommended – here.