Apple debuts new ‘Get a Mac’ ad featuring Robert Loggia (with video)

Apple has debuted a new ad in their “Get a Mac” campaign called “Trainer” which prominently features actor Robert Loggia (“Big,” “Scarface,” and “Independence Day,” among hundreds of other projects).

In the new ad, Loggia plays a physical trainer trying to whip poor PC into shape with inspirational messages such as, “Come on get started you bucket of bolts” — which we imagine has to be pretty close to, if not exactly, how the Windows sufferers start each miserable day — and “PC Mag rated Mac #1 in customer support. Are you just going to take that?”

Already tired, PC begs for some positive reinforcement and trainer Loggia says sarcastically, “Suuure, you’re doing a good job Mac!” To which Mac replies, “Thanks.”

Apple’s “Trainer” ad:

Direct link via YouTube here.

See the ad in a variety of sizes via Apple.com here.

[Thanks to MacDailyNews Reader “sparkplug” for the heads up.]

40 Comments

  1. Richard Kline:

    Larry Dallas (Character)
    from “Three’s Company” (1977)

    Overview
    Biography:This character biography is empty. Please add a character biography by clicking here.
    Alternate Names: Larry

    To effing funny!

  2. I agree with Jafo – Apple needs to show the Mac in action. Run the current ads first and follow up the next commercial segment showing the Mac work like HP shows their crap working.

    Only Mac does it better.

    Or does Apple just want sell snobbery?

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