Apple debuts new ‘Get a Mac’ ad featuring Robert Loggia (with video)

Apple has debuted a new ad in their “Get a Mac” campaign called “Trainer” which prominently features actor Robert Loggia (“Big,” “Scarface,” and “Independence Day,” among hundreds of other projects).

In the new ad, Loggia plays a physical trainer trying to whip poor PC into shape with inspirational messages such as, “Come on get started you bucket of bolts” — which we imagine has to be pretty close to, if not exactly, how the Windows sufferers start each miserable day — and “PC Mag rated Mac #1 in customer support. Are you just going to take that?”

Already tired, PC begs for some positive reinforcement and trainer Loggia says sarcastically, “Suuure, you’re doing a good job Mac!” To which Mac replies, “Thanks.”

Apple’s “Trainer” ad:

Direct link via YouTube here.

See the ad in a variety of sizes via here.

[Thanks to MacDailyNews Reader “sparkplug” for the heads up.]


  1. It’s about time for Alple marketing to grow up. Time to focus on the strength of Apple instead of focussing on the weeknesses of the competition. So here’s my advice to the apple marketing department: Get a Mac!

  2. @Jafo: Did you listen to the Ad? The “trainer” says three different positive things about the Mac before complimenting him in “doing a good job.” if you’re going to criticize the Ad, you’re criticism should at least make sense.

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