Apple has debuted a new ad in their “Get a Mac” campaign called “Trainer” which prominently features actor Robert Loggia (“Big,” “Scarface,” and “Independence Day,” among hundreds of other projects).
In the new ad, Loggia plays a physical trainer trying to whip poor PC into shape with inspirational messages such as, “Come on get started you bucket of bolts” — which we imagine has to be pretty close to, if not exactly, how the Windows sufferers start each miserable day — and “PC Mag rated Mac #1 in customer support. Are you just going to take that?”
Already tired, PC begs for some positive reinforcement and trainer Loggia says sarcastically, “Suuure, you’re doing a good job Mac!” To which Mac replies, “Thanks.”
Apple’s “Trainer” ad:
Direct link via YouTube here.
See the ad in a variety of sizes via Apple.com here.
[Thanks to MacDailyNews Reader “sparkplug” for the heads up.]
Outstanding! Beat laugh I’ve had all day.
=:~)
Bucket of bolts??? How about rivets?
Nicely done.
Love it, best one yet
Quick survey:
Change it to a bucket of…
1] s**t
2] p**s
3] warm spit
Vote!
It’s about time for Alple marketing to grow up. Time to focus on the strength of Apple instead of focussing on the weeknesses of the competition. So here’s my advice to the apple marketing department: Get a Mac!
I like this one.
John Hodgman is so good in these ads.
@Jafo: Did you listen to the Ad? The “trainer” says three different positive things about the Mac before complimenting him in “doing a good job.” if you’re going to criticize the Ad, you’re criticism should at least make sense.
If you say so, Mr. Loggia!
I love the positive reinforcement part.
Love it.
But PC is not a bucket of bolts, more of an overbloated bucket of recycled bits.
La-tee-freakin’-da MAC sissies. All the really big celebrities will make clever and memorable cameos in Zune HD commercials. Look for Richard Kline to blow the doors off of those smug I-Pod commercials.
Your potential. Our passion.™
Much better than the ‘No Virus’ trend. The banter is fantastic. One of the best. (Confirm or Deny still holds the top spot.)
Lets see if the Windows nuts can find any ‘Lies’ in this one?
Robert Loggia = for the awesome.
I hope Apple runs this ad a lot. Its the best so far.
It amazes me that, after all this time and lord knows how many ads, these TV spots are just getting better and better.
Whoever’s coming up with these ideas for Apple are really earning their corn.
Richard Kline:
Larry Dallas (Character)
from “Three’s Company” (1977)
Overview
Biography:This character biography is empty. Please add a character biography by clicking here.
Alternate Names: Larry
To effing funny!
I agree with Jafo – Apple needs to show the Mac in action. Run the current ads first and follow up the next commercial segment showing the Mac work like HP shows their crap working.
Only Mac does it better.
Or does Apple just want sell snobbery?
Comparing PC to bolts is unfair to bolts. At least they are
– simple to understand
– easy to use
– reliable
– long lasting
More like a Mac, really!
Zune Tang… you are funnier that ever…
“La-tee-freakin’-da MAC sissies”
peecee’ng in my pants
Seeing a Mac in action leaves the biggest(and most FUD-dispelling) impression when you witness it in person and get to actually have some hands-on time with one. Incidently, Apple enjoys having people visit their retail stores.
Showing a Mac operate would be a mistake. Encouraging people to see what all the fuss is about for themselves is the best way to sell them.
I think they need to take ‘The Geico Approach’. That is, run more than one campaign. Use the ‘Get a Mac’ ads to get people laughing and paying attention, and then run ads that actually show what the mac can do. In fact I could see some Mac commercials that are similar to the iPhone/iPod Touch ads that have only music, but show cool features flying by.
I also think that all the iPods should come with some ‘test video’. Namely, the great video showing all the OSX features.
I got a laugh from this one. I think it is a effective version because it brings in outside “authorities” to confirm what the other adds have been building and understanding of along he way.
I love these ads, they just don’t get old.
Love it! His strong voice is sure to be recognized and this ad will definitely get watchers’ attentions.