Racist? Microsoft apologizes for editing black man out of photo

“Software giant Microsoft Corp. is apologizing for altering a photo on its Web site to change the race of one of the people shown in the picture,” The Associated Press reports.

“A photo on the Seattle-based company’s U.S. Web site shows two men, one Asian and one black, and a white woman seated at a conference room table. But on the Web site of Microsoft’s Polish business unit, the black man’s head has been replaced with that of a white man,” AP reports. “The color of his hand remains unchanged.”

MacDailyNews Take: Vitiligo? Also, the white guy’s head is too small. He’s looks like the white Beetlejuice. Leave it to Microsoft to fail when taking on Photoshop. Again.

Full article here.

BBC News reports, “Microsoft said it had pulled the image and would be investigating who made the changes. It apologised for the gaffe.”

“The altered image, which also featured an Asian man and a white woman, was quickly circulated online,” The Beeb reports.

Full article here.

MacDailyNews Take: Some might say, “There are very few black people in Poland, so that’s why Microsoft replaced him with the shrunken-headed white guy.” Then can someone please explain why did the Asian dude got to keep his seat at the table?

106 Comments

  1. I can understand that there probably aren’t very many black persons in Poland, although I can’t say for certain not having been there. I can’t believe asians are that much more prevalent though.

    Still, maybe they should have just grabbed a different image.

  2. there are no black people in poland and they wanted their ad to relate more to poland’s demographic. Its understandable and they shouldnt apologize. next time they should take pics with different people so they have a choice when advertising in another country, instead of relying on photoshop

  3. Lol – considering i heard most european countries are less racist than here – that’s a switch. Hey – just like the WTC ad changes – people are going to get offended no matter what you do – might as well leave ads the way they are originally. Unless your ads will unintentionally shock people, why accommodate the overly sensitive instead of the non-biased rational ones? Yes, the WTC is no longer there, and that man is black – is it that shocking?

  4. If they weren’t tripping over themselves to be so PC in the first place by having one each of a white, black and oriental person in the advert then this probably wouldn’t have happened. It’s an advert, not Noah’s ark

  5. OK people- relax- breathe deep. If you notice- the language is different. They might have been just trying to appeal to a different demographic. Or is that racist too? I’m not defending MS here – I’m defending our common sense. If you want to play the racist flag- take a look at Obama’s “affirmative action” initiative.

    We’re looking at a 3 pager here folks- so hold on.

  6. My black friend who lives in Ireland told me there are spanish people there too. (And nobody’s chased either one of them out yet) So, there may be different nationalities in Poland too. ” width=”19″ height=”19″ alt=”wink” style=”border:0;” /> But try to find an American Indian in america 🙁

  7. Nothing to do with racism, it’s just customising adds based on country population.

    The good news is Microsoft is really starting to cut costs (editing pictures instead of getting another shot with different models).

    All together: “May Balmer… … … …”

  8. You’re all missing a bigger issue! Is it just me or does the laptop in front of the black/white man look suspiciously like a de-branded MacBook? Maybe the photographer was a Mac user trying to send a gotcha to MS.

  9. So what’s next, editing out the woman to appeal to the Afghanistan or Saudi markets?

    Microsoft is an American company, and as such should reflect American values which include diversity and equal opportunity. I don’t think that would interfere with European sensibilities.

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