Analyst: Major Apple TV update coming soon; Apple to debut ‘connected television’ in 2011

“Gene Munster, senior research analyst with Piper Jaffray, said in a note Thursday that he believes a new Apple TV will arrive in the next several months. Beyond that, he believes the company will launch a ‘connected television’ in 2011,” Slash Lane reports for AppleInsider. “Munster suggests a new Apple TV would bolster iTunes video purchases with a subscription model.”

“‘Apple could leverage its deep library of content with many network and cable channel content owners to provide unlimited access to a sub-library of its TV shows for a standard monthly fee ($30 or $40 per month),’ Munster writes. ‘Such a product would effectively replace a consumer’s monthly cable bill (~$85/month) and offer access to current and older episodes of select shows on select channels,'” Lane reports.

“Munster goes on to say that he believes the timing could be impacted by the negotiations Apple would need to conduct in order to have the rights to offer a subscription model,” Lane reports. “However, he predicts that when a deal is finalized, Apple would simultaneously release the offering with a new Apple TV, or updated Apple TV software, within the next year.”

Lane reports, “As for the [“connected television”], Munster believes that is a long-term goal for the company, within the next two to five years. He suggests such a device would have DVDR and home media center functionality built in to the set. Recorded shows, he predicts, could sync with other Apple devices, like Macs, iPhones and iPods, all wirelessly.”

More info in the full article here.

MacDailyNews Note: Apple now has sold several million Apple TV units and we expect that if the company rolls out a subscription option, it would not orphan existing Apple TVs which, so far, have only continued to get better and better over time for free.


  1. Apple should make

    1. a home media center
    2. a better universal remote control
    3. home automation system
    4. security system
    5. energy monitoring and control system
    6. robot control system
    7. communications system
    8. a bunch of other stuff improving the mediocre garbage out there now

  2. I would dump by expensive Satellite service in a heartbeat for an Apple solution — but only if Apple gets off the stick and starts retransmitting closed caption information. About 10 percent of the population has hearing loss (including my wife, who’s late-deafened), and another 10 percent uses captions in quiet or noisy environments (offices, gyms, bars) or to help learn English.

    That Apple isn’t leading the way on closed captioning the Apple TV programming is not only sad, it’s a bad business decision. They’re effectively giving up 20% of the market because they don’t want to bother with a few sections of software code. I just don’t get it.

    MDN Magic Word: provided. As in, if Apple TV provided captioning information, I’d be a customer today!

  3. Would have to include a streaming option for live events like sporting events, live news, for most people to dump their current cable or dish service.

    Perhaps this is what that new supermega data center will be doing in the cloud?

  4. I want “a la carte” TV! Pick and choose ONLY the TV programs I want to see (and pay for).

    I’ve been hoping cable or satellite would bring it soon, but alas, maybe Apple will dominate THIS area as well.

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