“Microsoft is developing a software wrapper to better enable iPhone application developers to add Bing search results to their applications, a Microsoft official said on Wednesday,” Paul Krill reports for InfoWorld.
“The wrapper, based on Objective C, is being tested now and is due out in a few weeks, said Alessandro Catorcini, senior program manager for the Bing search engine at Microsoft, in an interview at the Search Engine Strategies conference in San Jose, Calif.,” Krill reports.
Full article here.
MacDailyNews Take: MacDailyNews reader “Dev” wrote it best when sending us this link: “This shows just how truly incompetent Microsoft’s efforts have been. They’ve been offering OSes and development tools for the mobile space for 13 freakin’ years, and yet today they are completely irrelevant in that arena. Microsoft is left to writing pitiful lib wrappers to run on their competition’s successful mobile OS. All to entice some iPhone developers to drive Apple’s traffic scraps to Microsoft’s miserably inadequate search engine that no one goes to (willingly) anyway. Pathetic.”
Well said, Dev. Well said.
[Thanks to MacDailyNews Reader “Dev” for the heads up and the bonus Take.]