The Sunday Times regurgitates Steve Jobs lore; claims Apple tried to quash article

The Sunday Times’ Bryan Appleyard (ironic) has hacked together four pages of anecdotal innuendo about Steve Jobs and Apple while also claiming that Apple tried to quash his piece (and we do mean “piece”) by reporting, “‘We want to discourage profiles,’ an Apple PR tells me stiffly, apparently unaware she is waving a sackful of red rags at a herd of bulls. Another PR rings the editor of this magazine to try to halt publication of this piece.”

This, after digging up and re-spreading so much old manure, while sprinkling in such gems as, “My own view is that a Jobsless Apple will seek a merger with Google.”

If Apple did try to “halt publication of this piece,” could anybody really blame them for not wanting yet another hit piece to see the light of day?

Full piece of yellow journalism, which contains nothing we haven’t already read several times from other sources – Think Before You Click™here.


  1. Psycho-babble blathering tripe, totally off the mark, assinine.

    Apple did not need to try to stop it; it makes the author look like a mean imbecile hack.

  2. It’s getting to the point where I’d rather not watch TV, or read anything. Just make music and drop out. Aggravating- journalism must have Edward R. Morrow and Cronkite turning over in their graves- our Founding Fathers would stage another Revolution to set things straight- dismantle the Republicans, bring back the Whigs! I’m beginning to get really sick of this period in our history- literally. Such a dumbed-down, coarse, superficial culture. No wonder we have to get everything from China… funny- it used to all be “made in Japan.”
    Where’s my time machine? And my Fountain of Youth… Back to the Future!

  3. Steve’s dying…no he’s fine…no he’s dying…no he’s fine…

    Geez, I’m sick of hearing people beat this old (not dead yet) horse.

    On another topic, what’s going on with the MDN servers? I’m having a heck of time loading this page!

  4. This is just more proof that British newspapers are total and absolute crap. They simply ‘make stuff up’ and have no integrity whatsoever. I lived in England for 4 years and have seen that ALL the newspapers are crappy. Even the venerable Times just ‘makes stuff up’.

    And they also pronounce Los Angeles “Los Angeleeze” which drives me frickin’ nuts! Imagine what the tizzy the Brits would be in if I mispronounced ‘Worcestershire’.

  5. soon to be a hoarse-Appleyard
    -because when spaced, no one cares if you scream.

    Like, for instance, rants about dismantling the party out of power so that the party IN power can stop ALL dissent.

    I agree. Some crazy shit out there…

  6. It wasn’t a bad article actually.
    Maybe it was old stuff, but it was well pieced together.
    I’m not sure whether Apple needed to squash it (assuming they tried!).

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