Apple making inroads into the enterprise at Microsoft’s expense

“In a note to clients Thursday, UBS Securities analyst Maynard Um noted that Apple’s iPhone is making some inroads in the enterprise space and that they’re coming at Microsoft’s expense,” John Paczkowski reports for AllThingsD.

“‘We believe Apple is likely gaining some iPhone traction in enterprise with 19 of top 100 Fortune 1000 companies having iPhones deployed,’ Um wrote. ‘However, we do not think this is a displacement of solutions such as BlackBerry but, rather, believe it is likely at the expense of other Microsoft Exchange capable smartphones,'” Paczkowski reports.

Paczkowski reports, “Um sees great opportunity in this trend, as long as Apple is willing to step up its game a bit. ‘In order for Apple to gain greater traction in the enterprise market,’ he writes, ‘the company must overcome some issues including providing 24×7 customer support, providing more future product roadmap details (to allow large enterprises to build ahead and prepare), provide alternatives to OS upgrades solely from iTunes desktop application.'”

Full article here.

19 Comments

  1. That roadmap statement is pure and utter crap.

    Microsoft has never achieved in what their roadmap said they were going to. All the Microsoft roadmap did was freeze development by competitors.

    I for one am quite happy that Apple only announces stuff that actually works and can be deployed today (like the 2gb Time Machine I received yesterday).

  2. Er, correct me if I’m wrong, but I’m pretty sure Apple doesn’t use iTunes for OS upgrades. Someone is a little confused?

    Otherwise, from what I’ve read here and elsewhere, Apple is really not ready for major inroads into the enterprise and has little or no interest in building any. Sure, they could create a massive new infrastructure of sales and support and even some specific products aimed there, or they could gobble up a company or two that do just those things and incorporate them, but how well would either of those work? How would that ultimately help Apple’s bottom line? I’m sincerely asking, because I don’t know the answers.

  3. @aka Christian

    He meant iPhone OS upgrades. You have to do those through iTunes.

    Still, iTunes does a great job of upgrades and apps / settings management; what would work better for business?

  4. aka Christian,
    That’s alright. Those early morning Bloody Marys get me sometimes, too.

    ” width=”19″ height=”19″ alt=”tongue wink” style=”border:0;” />

  5. From now on no other businesses will be using it at all, however, since it doesn’t appeal to business customers because it doesn’t have a keyboard, making it not a very good email machine. And it’s the most expensive phone, by far, ever, in the marketplace.
    ” width=”19″ height=”19″ alt=”tongue wink” style=”border:0;” />

  6. Cube, Chris, Bill, et al

    ” … provide alternatives to OS upgrades solely from iTunes desktop application.”

    Dunno, sounds to me like that’s a pretty good catch on his part.

    Due to nature of MY Biz, no problem with iTunes and iPhone.

    But if a Bank, or some other official punch-a-clock activity ?

    Can’t imagine they’d be too excited about iTunes on their Employees Machines, yea ?

    And not just for any “upgrade” but day in and day out use … ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

    BC

  7. BC – You’re right, and not just businesses have trouble with it. The school district where I work blocks iTunes access, which makes sense for a school. So, how hard would it be for Apple to change its method of distribution to be online like the Mac OS? Anyone?

  8. Wish you guys wouldn’t do that, cause it took me a while to um figure out that um stuff and what it had to do with um you know who

    Like, can you dig where I’m coming from ?

    ” width=”19″ height=”19″ alt=”cool smile” style=”border:0;” />

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