Optus: Apple iPhone gaining strong traction in the enterprise

Apple Online Store “Optus has released the IP Index, its annual survey of corporate use of all forms of IP communications. It shows the iPhone, developed primarily as a consumer device, making very strong headway in enterprises against more established technologies,” Stuart Corner reports for iTWire.

MacDailyNews Note: Apple has never said that they developed iPhone “primarily as a consumer device.” That’s merely an older favorite talking point that originated from competitors threatened by Apple’s iPhone. It shows the value of talking points; repeat a lie often enough and people believe it and even report it as fact.

Corner continues, “Over half (57 percent) of those surveyed believe the Apple iPhone 3G has some suitability to business. According to Optus, “The device’s 3G credibility in the enterprise market is further enhanced by the 27 percent who see it as a device ideally suited to business use.” It notes that “This seemingly rapid acceptance in the business market suggests future years will see increased levels of Apple iPhone 3G adoption.” Only 16 percent or respondents said the iPhone was a consumer device not suitable for business.”

Corner reports, “Optus Business marketing director, Scott Mason, told iTWire: ‘What we have seen is that corporates are surprisingly accepting of supplying iPhones or the fact that employees will be bringing their own iPhones to work and wanting a [employer supplied] SIM. We were rather surprised to find that 24 percent of respondents reported that at least some of their employees use their own iPhones to access the corporate network.'”

Corner reports, “This result bodes well for the future success of the iPhone in the corporate world, but the lack lustre performance of Windows Mobile seems surprising given the dominance of Windows in corporate IT.”

Full article here.

12 Comments

  1. “iPhone gaining strong traction in the enterprise”

    Need emergency gravity for your starship?
    There’s an app for that…..

    “Set phasers to ‘stunning’!”

  2. Apple makes products for users, not customers. There’s a huge difference.

    I’m waiting for the iPhone ad, “Need to clip your toenails? There’s an app for that.”

    Whoops, I may have given someone an idea.

  3. I think it’s interesting that whilst Apple have added stuff to make the iPhone more attractive to Enterprise, Enterprise seems to be gradually softening in their stance that if something isn’t exactly how MS or RIM do it then they can’t allow it.

    Apple don’t see their being the huge difference between consumers and enterprise that other people do.

  4. What I realized after a few weeks with the iPhone is that I’m beginning to think of it as another computer with a phone attached. Plus GPS, compass, etc. It syncs contacts and iCal flawlessly with my desktop machines. I no longer go to the desktop to check the weather, or for new messages.

  5. MSFT was there when I needed it. When I came late to computers, most friends had Macs, but faced with a lousy choice between an itty bitty BW screen and a very high price, I turned instead to Northgate computers and Windows 3. I loved my two Northgates and then, when they went bust, my two Microns. I upgraded the OS promptly, not attracted to the new, but repulsed from the old. Meanwhile, friends valiantly struggled with the obsolescent Mac OS 7, 8, and 9. I hung onto my last MIcron and Windows 4 until switching to OS10.1.

    As many have noted, MSFT’s monopoly OS business seems run by suits, devoid of inspiration, succeeding by repulsion rather than attraction. Windows XP SP2 doesn’t suck. Neither does Vista or 7. MSFT has plateaued. I cannot envision returning to them.

    But look at what they have accomplished! I recall that the 1990’s were to be the decade of Japan. The US was finished as economic leader. Instead MSFT led the US to a resurgence built on hi tech; meanwhile, Japan’s real estate bubble burst. The next two decades were ours!

    Now it’s supposed to be the decade of China. We’ll see. MSFT is done. Other companies in the US would have to do the heavy lifting. It won’t be Apple; they’re not into mediocrity in the service of monopoly. MSFT was there when for me, and for the ecomony, when we needed it. I regard it fondly, from a distance.

  6. > friends valiantly struggled with the obsolescent Mac OS 7, 8, and 9 <

    Can’t agree with this bit. On the contrary, I used 7, 8, and 9 and didn’t struggle at all. Those systems were a high mark in Mac usability (in fact 7.6.3 was the high mark – the others just added bells and whistles). I was on a Mac university-department network and it performed flawlessly and was maintained without much effort by our senior technical officer (not ITS). Whereas, that was the era of catastrophic virus infections and outages on Windows networks (as exampled by the henwitted decision of our sister department, Biology, to go Windas.. they regretted it, in spades).

  7. I think 9 was the pinnacle. 7 wasn’t bad and 8 was great, but 9 was POLISHED. It was the OS that began passing the torch. Things we would see in OSX began appearing then.

  8. Muraski,
    I agree. 9.1 and it’s successors weren’t beat in speed until 10.3. Although the graphics, audio, and video of 10.2 absolutely blew me away. I can still remember booting Jaguar for the first time and just staring in awe at the Dock and the icons. Jaguar also seemed to make my speakers about 5 notches louder. They went WAY past 11.

  9. @ enzos:

    I think you meant 7.5.3, because directly after 7.6.1 came 8.0 (which was really 7.7). I stayed long enough with 8.6 before jumping to 9.2.2 because of RAM requirements.

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