NPD: Apple grabbed 91% share of premium computer market in June

“According to NPD, in June, nine out of 10 dollars spent on computers costing $1,000 or more went to Apple. Mac revenue market share in the ‘premium’ price segment was 91 percent, up from 88 percent in May,” Joe Wilcox reports for Betanews.

“By the way, Apple’s command of the premium market is way up from first quarter 2008, when, according to NPD, Mac revenue share was 66 percent. Gee, and it seemed so high when I broke that story,” Wilcox reports.

“Microsoft executives had better study Apple’s success — and well — as they prepare to bring Windows 7 to market. The new operating system released to manufacturing today and launches on Oct. 22. But some people will get Windows 7 sooner. Microsoft might want to reconsider its marketing, too. Apple’s premium sales success means that from one perspective, Microsoft’s ‘Laptop Hunters’ commercials are a failure,” Wilcox reports.

MacDailyNews Take: Shhh, Joe! We want the geniuses at Microsoft to keep telling the world that Windows PCs are for cheap, shortsighted, uncool buyers who can’t understand basic value concepts including Total Cost of Ownership and are willing to settle by saddling themselves with OS-limited junk in order to pretend to be “saving” money upfront while actually paying more over the long run.

Wilcox continues, “According to NPD, in June, average selling prices for all PCs sold at US retail was $701, or $690 for desktops and $703 for notebooks. But the ASPs get more interesting when comparing Macs to Windows PCs. For all Windows PCs, ASP was $515 in June. For Macs: $1,400. Desktop Windows PC ASP: $489. Mac desktops: $1,398. Windows notebook ASP was $520, or $569 when removing all those nasty, margin-sucking netbooks. Mac laptops: $1,400.”

MacDailyNews Take: You get what you pay for.

Wilcox continues, “Apple must be doing something right to go from, in the US retail premium PC market, 66 percent revenue share in first quarter 2008 to 91 percent at the end of second quarter 2009. The company has masterfully navigated the stormy economic waters that battered so many other companies. While competitors slashed prices to protect market share and to pull sales, Apple sought to preserve the perceived value of the Mac brand.”

Full article here.

MacDailyNews Take: Those who’ve used a Mac understand perfectly. Those who haven’t won’t have a clue. As usual.

[Thanks to MacDailyNews Reader “Robert S.” for the heads up.]

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