After a month of hype, Microsoft Bing’s share of the search engine market barely moves

“Despite an onslaught of hype this month, Bing’s performance is ringing hollow,” David Sarno blogs for The Los Angeles Times.

“The new Microsoft search engine increased its share of the search market by just four-tenths of a percentage point, according to an unreleased survey by Web ratings firm ComScore Inc., rising to 8.4% from 8.0% in May,” Sarno reports. “Any expectation that the service was siphoning traffic from leader Google (65% of market share, unchanged from May), would appear to be unfounded. If anything, Bing sliced off a fraction of the traffic from second-place Yahoo, whose share dropped half a percentage point to 19.6%.”

Sarno reports, “The lack of any major uptick by Bing has [also] been cited by other Web analytics companies.”

Read more in the full article here.

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