Nielsen: Apple was top hardware manufacturer site in May 2009

According to Nielsen, Apple was the top hardware manufacturer site in May 2009.

The Hardware Manufacturers subcategory grew 22 percent year-over-year, from 57.3 million unique visitors in May 2008 to 70.1 million in May 2009.

• Apple was the No. 1 Hardware Manufacturer destination in May 2009, with 55.7 million unique visitors and an average time per person of 1 hour and 14 minutes, perhaps due in part to the anticipation of Apple’s release of its newest version of the iPhone.

Top 10 Hardware Manufacturer Destinations Ranked by Unique Audience for May 2009 (U.S., Home and Work)

Anticipation of the new iPhone 3G S sent blog mentions up 1,226 percent week-over-week on June 8, the day of the announcement. After the initial announcement, buzz dipped but again picked up after the phone became available to consumers on June 19, with blog mentions more than doubling compared to the week prior.

Percent of All Blogs that discussed the iPhone 3G S

The Nielsen Company’s online and mobile solutions deliver comprehensive, independent measurement and analysis of digital audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior. Nielsen enables clients to make informed business decisions about their digital and mobile strategies. For more information, visit

Source: Nielsen

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