12% of iPhone 3G S buyers report dumping their BlackBerry

“Approximately 12% of consumers who visited a retail store this past weekend to make their iPhone 3G S purchase said they were replacing a BlackBerry handset [7% from Motorola, 5% from Palm, 5% from LG, 4% from Samsung, 2% from Nokia, 9% from “Other,” and 56% from an earlier iPhone model] the latest sign that Apple continues to make headway against rival Research in Motion in the high-stakes smartphone market,” Sam Oliver reports for AppleInsider.

“That data point is one of several interesting statistics to come out of a survey by Piper Jaffray of 256 early iPhone 3G S adopters shopping for their new handsets at Apple retail stores in New York and Minnesota this past weekend,” Oliver reports. “A similar survey conducted during last year’s iPhone 3G launch found that just 6% of buyers were replacing a BlackBerry, suggesting Apple may be on pace to double its market share gains from RIM this time around.”

Oliver reports, “The survey signals that AT&T continues to reap the benefits of its exclusive deal to sell the iPhone in the U.S., with 28% of early iPhone 3G S adopters reporting that they are new to AT&T. This figure compares to 38% of iPhone 3G buyers last year who said they were making the jump to AT&T for the first time.”

Much more in the full article here.

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