Apple’s magical global retail experience

“A professional investor who’s used PCs for 20 years relates the superb retail experience he had at the Apple Store in Tokyo, and emphasizes the power of atmosphere and interpersonal interactions in driving brand equity, revenue and customer engagement,” Bob Evans blogs for InformationWeek. “After buying, he wondered, ‘What excuse could I find to visit my new friends in Ginza, and buy something else from them?'”

“Investment manager Jason Kelly says he owned shares of Apple stock long before he owned an Apple computer, believing Apple’s elegance and power would set it apart from other PC makers,” Evans reports.

“But after he decided to take the plunge, Kelly said the retail experience he had at the Apple Store in the Ginza neighborhood of Tokyo was simply superb, and went far beyond any discussion of relative technical capabilities and features,” Evans reports.

Full article here.

jason Kelly’s Seeking Alpha article on the “Apple Retail Experience” is here.

[Thanks to MacDailyNews Reader “Brawndo Drinker” for the heads up.]