“‘Everyone’s surprised by it,’ admits Eric Bone, a retail VP at SanDisk, the leader in SD cards, when I reached him just after Apple’s keynote address wrapped up. Bone did a double take–along with the rest of us–when Apple added an SD card slot to its refreshed line of MacBook Pro laptops today,” Dadid Lidsky reports for Fast Company.
“This is huge news for SanDisk, which has been laboring mightily to communicate that SD cards are for more than just moving images off your camera to your PC. ‘For this to be in Apple’s mainstream notebooks, it sends the message that SD is not just for imaging but for any kind of content transfer. We’re trying to communicate that these cards go in multiple places,'” Lidsky reports.
“SanDisk doesn’t plan to release any new cards explicitly targeting MacBook Pro users, as it has for netbook owners where limited storage is more of an issue than with the new 15″ model and its 250GB hard drive, let’s say,” Lidsky reports.
Full article here.
