The Financial Times: Apple to launch less expensive iPhone as soon as Monday

Financing Options“Apple plans to introduce a cheaper version of its popular iPhone as soon as Monday, in a move that could dramatically increase the company’s share of the market for web-surfing devices, people familiar with the initiative said on Thursday,” Joseph Menn reports for The Financial TImes.

“Analysts said that the company wanted to show off either a $149 phone or a $99 phone, down from the current low end of $199 and still subsidised in exchange for an AT&T communications service contract,” Menn reports.

“The anticipated new phone is likely to start production in July with the third version of the iPhone operating system, also expected to be released next week as a free upgrade for existing iPhone owners,” Menn reports.

“An even bigger impact on market share could come with new pricing from AT&T, which remains in an exclusive deal with Apple,” Menn reports. “Randall Stephenson, AT&T chief executive, said last week that variable pricing for internet use would arrive eventually, charging heavy data users more and occasional users less.”

Full article here.

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