Apple now a significant threat to Microsoft, Sony and Nintendo in gaming market

“Officially, Apple has no presence at E3, the Electronic Entertainment Expo running through June 4 in Los Angeles. The company isn’t hosting a booth and it’s not taking meetings,” Chris Morris reports for “But it’s shadow is everywhere.”

“Today, Apple is a significant threat to Microsoft, Sony and Nintendo,” Morris reports. “The iPhone and iPod Touch have nearly 11,000 games available via the Apple App Store. And while there are countless ones you’d never consider playing, many show more creativity than anything coming from any of the major video game companies.”

“In a short time, both devices have become serious challengers to the Nintendo DS and Sony PSP,” Morris reports.

“Apple’s a threat in more than just the portable field, too. Analysts and industry executives both believe it’s just a matter of time before the company opts to go head to head with the Xbox 360, PlayStation 3 and Wii,” Morris reports. ‘It’s going to happen,’ says Mike Hickey, an analyst with Janco Partners. ‘I don’t know if they would [create a new console] or if they want to do … something through an existing product, like Apple TV, though.'”

Morris reports, “Ubisoft’s CEO seems to agree. In a conference call following the company’s earnings announcement last week, Yves Guillemot told analysts: ‘What we see for the future is there will … be a big announcement in interfaces. It will not only happen in consoles but also happen on those TV boxes as well. … There’s also a new entrant in the business — Apple, with the iPhone. And we don’t think they will stop there.'”

Full article here.

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