“Microsoft, home of the Zune, has just announced that they’re going to launch Bing, a rebranding and reformatting of their search engine. So far, they’ve earmarked $100 million just for the marketing,” Seth Godin blogs.
“Bing, of course, stands for But It’s Not Google. The problem, as far as I can tell, is that it is trying to be the next Google. And the challenge for Microsoft is that there already is a next Google. It’s called Google,” Godin writes.
“Google is not seen as broken by many people, and a hundred million dollars trying to persuade us that it is, is money poorly spent. In times of change, the rule is this: Don’t try to be the ‘next,'” Godin writes. Instead, try to be the other, the changer, the new.”
Full article here.
MacDailyNews Take: This is what happens when you let the sales guy run the show.
[Thanks to MacDailyNews Reader “Scott” for the heads up.]